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Gropius Passagen

Gropius Passagen in Berlin, Germany /// © Holger Peters Fotografie

Gropius Passagen appoints BWP as full-service Marketing Agency

BWP Group (“BWP”), leading destination marketing and brand agency, is delighted to announce its appointment on the largest retail destination in Berlin, Gropius Passagen. BWP has been selected to deliver the full-service marketing remit by asset manager Pradera.

Left: Facade of Gropius Passagen, Right: Christian Danne /// Credit: Gropius Passagen

Leadership Change at Gropius Passagen in Berlin, Germany

A new chapter begins for Gropius Passagen in Berlin-Neukölln. With the appointment of Christian Danne as Center Manager, one of the city’s top retail destinations is setting a fresh strategic course. Covering around 94,000 square meters of retail space, featuring over 150 stores, and welcoming roughly ten million visitors a year, Gropius Passagen remains a key anchor of Berlin’s retail landscape.