customer behavior

Festive celebrations are proving to be a powerful driver of retail performance, according to new analysis from CACI, the data specialists focused on people and place. The company’s latest insights reveal that Christmas light switch on events significantly boost consumer spending, increase dwell time, and attract shoppers from a wider catchment area.

Why has our industry been so willing to settle for boring? Asks Cindy Andersen, Managing Director at Ingka Centres. The endless rows of identical stores, the predictability of a food court’s menu, the steady drone of escalators… These conventions have been the traditional hallmarks of shopping center decline for decades. To stay relevant, we must evolve as an industry.

In Pragma Consulting´s latest Pulse Global Survey, consumer behavior was again at the center of attention. This time, respondents were asked about their shopping habits, and reasons for shopping in a physical store. The results reveal that for customers – besides location and proximity – shopping experience continues to be the most important factor for visiting physical stores.