cultural placemaking

FROM PROMENADES TO OUTLETS: FREY’S BOLD PATH TO MARKET LEADERSHIP

October 8, 2025

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

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cultural placemaking

FROM PROMENADES TO OUTLETS: FREY’S BOLD PATH TO MARKET LEADERSHIP

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