In the recognizable setting of the Sava Center, on the 16th of October, the company MPC Properties held its conference MPC Echo, gathering experts, partners, and members of the business community to explore how technology, design, sustainability, and new experiences are shaping the commercial spaces of tomorrow.
Eurocommercial Properties (“Eurocommercial”), which owns and manages a €4 billion portfolio of shopping centres in Belgium, Italy, Sweden and France, has partnered with Kinexio, the leading enterprise software solution for the management of commercial property, to implement and tailor a new AI-powered platform for collecting sales data.
In an era in which consumer expectations are evolving faster than ever, Fiba Commercial Properties is reimagining retail spaces as dynamic ecosystems of experience, technology, and tenant success. In his exclusive ACROSS Magazine statement, CEO Yurdaer Kahraman outlines a bold vision, from Star Mall’s immersive gastronomy zones in China to AI-powered platforms in Turkey, proving that when tenants thrive, assets don’t just grow, they transform.
In an age in which digital dominates and foot traffic is harder to attract, retail spaces are being reimagined not just as places to shop, but as platforms for experience, education, and emotional connection. In her latest piece, Pınar Yalçınkaya, CEO of MPC Properties, explores how AI, sustainability, and creative activations are helping transform shopping centers across Serbia into vibrant hubs of relevance. From beekeeper suits and dinosaur replicas to podcast stages and robots that greet you by name, MPC is proving that future-proof retail is less about space and more about meaning.
“As the boundaries between physical and digital spaces blur, placemaking must fully embrace hybrid models,” says Markus Porvari, Founder and CEO of HyperIn, and Member of the ACROSS Advisory Board, in ACROSS Magazine’s new “Outlook 2025”.
ROS Retail Outlet Shopping has created its first AI-generated campaign that will be used across its entire portfolio in seven European countries this autumn, becoming a pioneer and the first operator in the retail real estate industry to apply this technology in a campaign.
The current issue of ACROSS RETAIL TALKS explores the synergies between the retail and hotel industries and how these can be utilized, either already or potentially. Oliver Zügel & Steffen Konrath from evAI aim to delve into this question and, using a concrete case study, demonstrate AI’s contributions and the practical implications of the insights gained.
The current issue of ACROSS RETAIL TALKS explores the synergies between the retail and hotel industries and how these can be utilized, either already or potentially. Oliver Zügel & Steffen Konrath from evAI aim to delve into this question and, using a concrete case study, demonstrate AI’s contributions and the practical implications of the insights gained.
“The fundamental change awaiting the Placemaking Industry is a shift towards exceptional agility and adaptability, driven by AI and ML,” states Markus Porvari, President and CEO at HyperIn, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.
There are a variety of ways that retail companies are cleverly utilizing artificial intelligence, states Marc Giovannini, founder of Omniaz. He highlights use cases, explains the growing interest, and discusses why hyped products like the much-anticipated Apple Vision Pro may be a push toward mass adoption, but are not the breakthrough product the industry is waiting for.
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