Image: VIU eyewear
Ticker

Swiss eyewear brand VIU signs for London flagship store

Swiss premium eyewear label, VIU, has leased a unit in London’s Soho for its flagship UK store.

The shop at 5-6 Upper James Street on the northside of Golden Square will be the brand’s first outlet in the UK. It already has a 30-store network across Switzerland, Germany, Scandinavia and Austria.

Matt Paulson-Ellis of Levy Real Estate – who advised Titan Investments on the letting – comments: “VIU has had a major impact on the eyewear industry, and they are yet another international brand who has established a presence in London during the past few months”.

Originally established as an e-commerce start-up in 2013, VIU offers high quality and cost-effective eyewear at around a third of the pricing of the High Street. It encourages consumers to order up to four frames to take home and try out free of charge before making a purchasing decision.

Levy Real Estate advised Titan Investments on the letting. Twenty Retail advised VIU.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Award for Klaus Striebich

The retail real estate expert received the “ICSC Trustees Distinguished Service Award” in 2019

Foundation stone of Westfield Hamburg laid

On May 22, 2019 Unibail-Rodamco-Westfield (URW) laid the foundation stone of the Westfield Hamburg, located in Überseequartier, one of the major mixed-use districts in Europe, and Hamburg’s largest development project.

Sonae Sierra with another solid operational performance

The Company’s Net Result increased 25% to €19.1 million in the first quarter of 2019.

First “& Other Stories” in the Baltics

The premium and accessible fashion brand, & Other Stories opens its first ever Baltic Store in the shopping center Galleria Riga, in Riga, Latvia.

CCC opens Zagreb’s biggest shoe store

An almost 1,000 sq m store has opened its doors at Arena Centar.

Matthijs Storm proposed as new CEO of Wereldhave

The company‘s Supervisory Board announced the proposed nomination of as per August 1, 2019.