Credit: umdasch

Staging connects: umdasch presents itself holistically connected at the EuroShop 2020

umdasch The Store Makers will be presenting new perspectives for the retail of the future on a stage of over 900 sq m at this year’s EuroShop in Dusseldorf from 16 to 20 February (Hall 12, Stand C55).

Integrity and connection are not only embodied by the architecture of the trade fair stand. The latest innovations for all branches of the retail industry and much more are also on the agenda.

Exhibition stand as a stage

Ground-breaking for the stationary retail and the worlds of experience of the future, umdasch’s Store Makers show countless possibilities of how retailers can successfully present themselves in the future at EuroShop 2020. It’s no secret that staging is not only a matter of choice, but has become an obligation. But umdasch thinks one step ahead and puts it in the center of their exhibition stand: architecturally accentuated and cosmopolitan, holistically unified and yet structured. The stand design was created by the Swiss architects DOBAS.

Even from the outside, visitors get a first glimpse of the stand through semi-transparent wooden slats. Its radial floor plan stands for the comprehensive solution provider umdasch and leads the guests to the exhibition area via a generously designed entrance area. In a circular tour, the visitors discover the success components of future retail. Finally, a roof consisting of around ten kilometres of tensioned ropes embodies the networking of the Store Makers’ product range, which leads to successful solutions at the point of sale. The network closes as a symbol of the cycle and represents a place of return: for customers who become part of a brand – and thus make the stationary stores what they should be: successful stores.

Innovation and staging: The umdasch world of experience

 Different target groups require a personal and individual approach. In the umdasch world of experience, the company shows how to create a special brand experience in this area of contradiction. Exciting possibilities and inspirations in the areas of food, lifestyle and premium retail are arranged around the centre of the stand, an urban designed bar. During their tour of the stand, visitors experience a wide variety of innovative solutions and exciting impulses on how retail spaces can be made fit for the future. Also on the stage are new developments for more sustainability at the point of sale, such as the “Liquid Dispenser” refilling station. The “Urban Lifestyle” theme world will inspire visitors with integrated digital technology, including Lift & Learn sensor technology and out-of-shelf management. Flexible pop-up solutions such as the new Fold-up system and the mobile Retail Cart show how the point-of-sale reaches the customer.

Experience stands for “experiencing”, which is by no means overlooked at this year’s umdasch EuroShop presentation. Whether through virtual reality store tours or interaction at the Lifestyle Experience Wall, through the touch & feel of luxurious materials or exciting insights into shipping boxes. Experience and inspiration for all senses is guaranteed.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

PingProperties has sold the Eudokiaplein shopping and health centre in Rotterdam

The Eudokiaplein shopping and health centre situated in Rotterdam-Noord, consisting of an office complex and a shopping centre, has been sold by PingProperties, on behalf of one of the companies under management, to the Pension Fund for the Metals and Electrical Engineering Sector (PME).

Icon Outlet celebrates a record-setting August

Icon Outlet has revealed it experienced a record-setting August across three key metrics compared to the same month in 2019. Sales increased by 24%, average transaction value grew by 11%, and footfall rose by 10% versus the same benchmarks in August 2019.

Citycon resolved on the long-term incentive plan for the new CFO

The Board of Directors of Citycon Oyj has approved a new Restricted Share Plan 2021—2024 for the Citycon´s incoming CFO, Bret McLeod who will commence his appointment as CFO on 1 January 2022.

Tommy Hilfiger to triple footprint in London Designer Outlet

London Designer Outlet has welcomed a number of new brands since the start of the pandemic

Westfield Centro continues strengthening its leisure and entertainment offering

In November 2021, the Dutch arcade game operator Gamestate will open its first branch in Germany in Westfield Centro on an area of over 700 square meters. Over 45 arcade stations will then enable visitors to prove their skills at the latest virtual arcade products or popular gaming classics. Gamestate is another highlight in the center's leisure and entertainment segment and once again demonstrates the international appeal of the location.

Edutainment Concept and Strategies at FİBA Commercial Properties

FİBA Commercial Properties continues to follow up the trends in all their global investments in China, Romania, Moldova and Turkey in terms of sustainable future projects.