The global teen brand Hollister, a division of Abercrombie & Fitch Co., launched its relocated store on Upper Grand Arcade, a key fashion hub alongside other international brands. The relocation has allowed the brand to expand its footprint, and include Gilly Hicks, Hollister’s intimates, loungewear and sleepwear brand, whilst also incorporating Hollister’s updated prototype format.
The open-concept design and omnichannel capability provides an enhanced customer experience, allowing engagement with the brand, both in-store and online. Additional services include Click and Collect, Order in Store, Ship from Store, as well as handheld devices, to enable a safe and seamless customer checkout.
Speaking on behalf of the St David’s Partnership, Colin Flinn, intu’s regional managing director, commented: “To be able to facilitate further growth for high-performing international brands, such as Hollister Co., highlights the strength of our catchment and sheer demand for these brands within the city. This type of investment is a testament to the importance of St. David’s as a prime fashion centre, and the continued growth of Cardiff as a leading city within the UK.”
Daniel Le Vesconte, GVP, Global Brands, EMEA at Hollister, added “We are really pleased with how our new Hollister location has resonated with our customers. The store’s enhanced design and omnichannel offerings not only allow visitors to seamlessly engage with both the Hollister and Gilly Hicks brands, but also provide a safe, welcoming shopping environment.”
Guest experience is a priority for St David’s and the destination has introduced a range of new safety measures including a one-way system, an enhanced cleaning regime, as well as footfall monitoring to ensure that social distancing guidelines can be followed at all times.
JLL and Cushman & Wakefield advised the St David’s Partnership. Hollister Co. dealt direct.