Silesia Outlet Image: NEINVER
Development | Management

Silesia Outlet Managed by Neinver | 6B47 as Investor

Neinver has announced that it has taken over the management of Silesia Outlet located in Silesia, Poland. The outlet center is currently being developed in the city of Gliwice. The investor is 6B47.

Neinver will be responsible for management, marketing, and leasing. Silesia Outlet is to be the largest outlet center in Silesia. Ultimately, it will occupy 20,000 sq m of retail space, with 120 shops representing domestic and international brands.

The first phase of the project, to open in spring of this year, will house 70 stores across 12,000 sq m of retail space. The center will have 830 parking spaces.

The scheme will enjoy an excellent location in the immediate vicinity of the A4 motorway, which connects Cracow, the Silesian Agglomeration, and Wroclaw – the largest economic centers of southern Poland. Silesia Outlet is being built in a well-known shopping destination for the inhabitants of the region. It will benefit from a strong catchment area of 6.5 million customers.

In addition, it includes Auchan Gliwice Shopping Center and Leroy Merlin. More than 70% of the center has already been leased. The brand mix will include mid-mass market to premium brands, from fashion and footwear to sports and accessories for women, men, and children.

Beyond the commercial mix, there will be a range of food and beverage options. The Blue Ocean Investment Group (BOIG), construction manager of Silesia Outlet, will be leasing the scheme until its opening.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Management MORE

The Ten Commandments

Location marketing becomes increasingly important. This is the way to sustainably boost a shopping center’s frequency and revenue.

Always at your service!

Shopping centers gain their competitive edge with innovative support options that bind customers to them and motivates these customers to return.

How to transform retail properties into brands

Around three years ago, Immofinanz, which operates throughout Europe, decided to market its retail properties under the names Stop Shop and VIVO! Today, 80 Stop Shops provide daily consumer goods for Eastern and Southeastern European consumers.

It’s All About Connection

Marketing a location in 2019 is no longer about being the biggest retail space in a region, having a diverse mix of sought-after tenants, and handing out a few flyers. In order to stand out from the crowd, cope with rapid societal changes and expectations, and drive footfall, retail properties need to offer more than experiences: they need to create opportunities for people to connect. MK Illumination discusses how to forge connections and create a powerful location marketing strategy using light, design, and innovative thinking.

Community-led Approach Drives Footfall

For owners and managers of traditional retail-led assets, one of today’s biggest challenges is maintaining high levels of visitation in a fast changing, more omnichannel world. So, what strategies can we implement that really move the dial on footfall?

People in the European Retail Real Estate Industry

Recruitments, promotions and appointments in the European Retail Real Estate Industry.