Credit: MK Illumination

Shine Forest: InCity’s Illuminating Experience

The popular InCity shopping mall in Hangzhou is offering visitors a unique seasonal experience this year in the form of its rooftop Light Park, Shine Forest.

InCity’s rooftop has been transformed into a magical forest filled with larger-than-life light sculptures of tree and animals. A walk through Shine Forest presents visitors with opportunities to simply enjoy their surroundings or to take advantage of the light art and use the different motifs as backdrops for selfies and group photos.

“This end-of-summer event has allowed the shopping center to offer their visitors something special, whilst allowing them to maintain a safe social distance,” said Tomas Eisner, Managing Director of MK Illumination China. “This is a great example of how to create an experiential event that works in spite of the restrictions necessitated by Coronavirus, and we’re seeing increased demand for similar event formats in shopping centers.”

Shine Forest has been running since August 28th and will remain on InCity’s rooftop until October 10th, when it will be travelling to a brand new location. Watch this space for details!

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Mallson Polska acquires the EMPIK chain to C.H. Sekunda in Jędrzejów, Poland

The Empik chain will open its store in the region's largest retail and service facility, "Sekunda", in Jędrzejów. The store will occupy 170 sq m of leasable space.

The exhibition of painter Velimir Ilišević opened in Galerija Belgrade

The exhibition of painter Velimir Ilišević entitled „Striking roots“ is opened in the gallery space LAG within Galerija Belgrade. The series of paintings is a summary of Ilišević’s reflections on painting, while the choice of motifs symbolizes development and indicates his future achievements.

McArthurGlen Opens Doors to Major £160 Million Shopping Destination Near Birmingham

McArthurGlen celebrates the opening of McArthurGlen Designer Outlet West Midlands, its major new £160 million fashion destination that is set to be the only stand-alone shopping centre to open in the UK this year.

Responding to the pandemic’s impact

How PropTech is supporting the opening and recovery of malls and the continued expansion of retail.

Webinar tip: MK Illumination, umdasch The Store Makers and Bartenbach present „Out of the dark–into the light”

April 23, 2021 at 10am. In this exciting webinar, participants gain fascinating insights on innovative lighting installations for retail.

ECSP Hosts First Members Assembly, Announces New Executive Board

ECSP is happy to announce that its first Members Assembly has taken place on 31 March 2021.