Credit: MK Illumination

Shine Forest: InCity’s Illuminating Experience

The popular InCity shopping mall in Hangzhou is offering visitors a unique seasonal experience this year in the form of its rooftop Light Park, Shine Forest.

InCity’s rooftop has been transformed into a magical forest filled with larger-than-life light sculptures of tree and animals. A walk through Shine Forest presents visitors with opportunities to simply enjoy their surroundings or to take advantage of the light art and use the different motifs as backdrops for selfies and group photos.

“This end-of-summer event has allowed the shopping center to offer their visitors something special, whilst allowing them to maintain a safe social distance,” said Tomas Eisner, Managing Director of MK Illumination China. “This is a great example of how to create an experiential event that works in spite of the restrictions necessitated by Coronavirus, and we’re seeing increased demand for similar event formats in shopping centers.”

Shine Forest has been running since August 28th and will remain on InCity’s rooftop until October 10th, when it will be travelling to a brand new location. Watch this space for details!

Related

Subscribe to ACROSS Magazine

Across print & digital

Enjoy ACROSS – The European Placemaking Magazine on your desktop, tablet, or smartphone.

Latest Print Issue

Top