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FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.

There are 211 major outlet centres in Europe. Differences in brand line up have created a clear performance hierarchy of sites, which is widely understood by outlet professionals, states Ken Gunn in his lastest European Outlet Ranking. It is possible to use this hierarchy to profile brands by the performance quality of their locations and ultimately rank outlet centres by the strength of brands present.

All outlet players have worked hard to improve their attractivity, engage new retailers, offer more exciting Food & Beverage formats, provide more premium hospitality services and realize strong marketing campaigns, states Caroline Lamy, CEO of Magdus and the CL Outlet Consulting company. In this interview, she gives an overview of the European Outlet market.

Shopping center investors and managers are increasingly concerned about the role of their assets, the value and experience they deliver, and how they can resonate in a digital age, argues James Miller, Director of Pragma. Therefore, the overriding focus for shopping centers in 2024, continues to be renewal and adaptation on the basis of accurate consumer research and insights.

UŠĆE Shopping Center, jointly owned by MPC Properties and Atterbury Europe, has announced its ambitious redevelopment project to elevate the shopping experience. The project, set to revamp the center’s infrastructure and offerings, promises to blend exciting new features with modern amenities, solidifying its position as a hub for leisure, socializing, and shopping.

Reinventing the high street: With the redevelopment projects of two iconic assets in Paris, one on Boulevard Haussmann and one on Rue de Rivoli, Redevco not only shows how historic buildings can be transformed into innovative multi-functional destinations, but, in the case of Boulevard Haussmann also how space can be showcased even during a redevelopment.

“We are seeing a much greater focus being placed on delivering quantifiable, and measurable, social value progress within individual placemaking schemes,” states Andrew Sparrow, Director of Activate at Workman LLP, in the latest “Industry Outlook 2024”.

For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.

The construction of Designer Outlet Kraków is at an advanced stage, with the building reaching the open shell phase. Located in Kraków’s city center at one of the most popular arteries in the city, Designer Outlet Kraków will benefit from a catchment area of almost 5 million inhabitants and a great tourism potential. The opening is planned for spring 2025.

“We are firmly committed to continuously raising the level of our malls,” says Christoph Andexlinger. The SES CEO explains why reliability and the continuous development of quality and offers are the best paths forward and why the industry urgently needs to work together to present shopping centers as places that provide attractive working conditions and benefits, which, in fact, they are.

“There is a unique opportunity for those who stand out, pioneer innovative concepts and set trends,” states Romina Jenei, CEO of RegioPlan Consulting, in the latest “Industry Outlook 2024”.

In general, European consumers have not changed their purchasing habits significantly in the past year, but have remained the same throughout the year.