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A radical transformation: As traditional retail declines and department stores shutter, cities are reimagining these spaces as vibrant hubs of leisure, culture, and community. From immersive entertainment in London to rooftop farms in Antwerp, this shift reflects more than just changing consumer habits – it’s reshaping urban life itself, explains Herman Kok, Associate Partner at DISCvision. Discover how tomorrow’s cities are turning shopping into experience, and malls into modern agoras.

In a market flooded with mega malls and flashy upgrades, Mercator Center Belgrade is quietly setting a new standard. With a focus on community relevance, practical offerings, and steady modernization, this urban retail hub proves that consistency, not spectacle, drives real success. Jovan Ćirić, Retail Leasing Director at MPC Properties, explains why this neighborhood favorite may be Belgrade’s most future-ready shopping center.

EDGE certification is a key part of Kaufland’s bold plan to slash CO₂ emissions across its vast real estate portfolio. From triple glazing to heat recovery systems, Dominik Uhe, Head of Investor Relationship Management at Kaufland International describes how a data-driven approach is transforming Kaufland’s properties into models of green retail – and why Kaufland believes sustainability starts with the building itself.

Hamburg-based real estate developer HBB has once again been recognized as Germany’s top retail developer, receiving the prestigious European Real Estate Brand Award for the third year in a row. The accolade highlights HBB’s strength in innovation, sustainability, and brand resilience in a rapidly evolving market.

The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.

FREY officially broke ground on Malmö Designer Village, a flagship retail destination set to become Scandinavia’s largest premium outlet shopping village upon its opening in 2027. The ceremonial groundbreaking event in Löddeköpinge, Kävlinge Municipality, brought together leaders from FREY, ROS Retail Outlet Shopping (part of the FREY Group), development and construction partners, and representatives of the local community.

The coronavirus pandemic, in particular, has shown retail real estate operators who is a reliable rental partner, says Oleg Krüger, Senior Director of Expansion at Takko Fashion. The discount fashion retailer is growing against the market trend and is pursuing ambitious growth targets. In an interview with ACROSS, Krüger explains the new role of discounters in European retail and how Takko is positioning itself strategically in a polarized retail landscape.

Consumer behavior is changing: Price awareness meets experience, and higher quality is in demand. Between premium concepts that offer high levels of experience and the successful formats found in the discount sector, there is less and less room for what has long been known as the “mid-range segment”. ACROSS spoke to Lars Jähnichen, Managing Director of the IPH Gruppe, and Dr. Johannes Berentzen, Managing Director of BBE Handelsberatung, about the causes, effects, and opportunities associated with this development – with a focus on consumer behavior, space requirements, and the impact on locations and the real estate industry.

Scallier, a Poznan-based company operating in the commercial real estate sector in Poland and Romania, is expanding its management structures as part of its operations in the country. Since mid-April 2025, Rafał Langer has been leading the Property Management Department as Head of Property Management.

What will drive consumers in 2025? Why are the boundaries between discount and luxury blurring? How does a simple purchase become a meaningful experience? In this interview, consumer researcher Monika Koller from WU Vienna University of Economics and Business discusses emotional value dimensions, contradictory consumption patterns, and the challenge of creating genuine added value in a dynamic consumer landscape.

In close collaboration with Westfield London, MK Illumination UK curated an immersive public art trail under MKxART’s debut project “HERE WE GLOW”, featuring two internationally acclaimed artists: Liz West (UK) and Angelo Bonello (Italy). By connecting Westfield with two of the most respected public art talents in Europe, MKxART helped to position the center as a cultural destination beyond retail.

In “Kämmerei”, Düsseldorf has a prime example of how retail space can be combined with other concepts in a sustainable way. The former administration building is being carefully revitalized by umdasch The Store Makers to become modern mix of office, retail, restaurant and event space.

To quicken the checkout process for shoppers, shopreme’s Scan and Go helps customers scan products conveniently on their smartphone and pay directly in the app.

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

“Das Gerber” in Stuttgart, Germany, stands for urban diversity, where retail, hotel, coworking, residential, doctors, daycare, leisure and gastronomy intertwine. The center’s transformation in the past years perfectly shows how strategic courage and partnership-based implementation can create an urban location with charisma.

In addition to its function as a supplier to the population, retail is increasingly taking on the role of entertainment. Concepts built around customer experience and gastronomy are now essential components of shopping centers, shows the latest shopping center report on Germany from the EHI Retail Institute.

Redevco is transforming the iconic 126 Rivoli in Paris into a vibrant 13,000 sq m mixed-use space. Located on one of Paris’s main shopping streets, Beats Per Minute (BPM) aims to be a modern urban development landmark, combining environmental and societal goals and revitalizing the city.