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At the recent opening of a shopping center that I attended, one of the guests remarked: “Let’s be honest, it’s turned out beautifully, but no one here needed the center!” Conversation came to a brief stop, followed by a rapid return, owing to the joyous occasion and the presence of the owner, to the small talk that is usual at such events.

These days, there has been a large debate about the crises of the bricks-and-mortar trade and the threat from e-commerce.

Not a day goes by in which we aren’t warned by crystal-ball-gazing apologists of every type about the demise of over-the-counter retail in general and of shopping centers in particular. Our only experiences of the world will be virtual ones or – at the very least – we will produce everything at home on our own 3-D printers.

Designer outlets have been one of the most widely misunderstood, but strongest performing, real estate sectors in Europe over the past decade. The strong consumer demand for the outlet sector is reflected in the high levels of footfall, extensive catchment areas, and strong sales densities. In turn, strong occupier demand accounts for very high occupancy rates across quality outlets: Tier 1 assets have an average vacancy rate of just 2%.

The quality of the retail offer presented by a shopping center is the route to leveraging customer preference. It is therefore key to retailer success. The art of leasing is central to our business.