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NEPI Rockcastle is investing around 300 million euros in a 55,000 sq m GLA mixed-use (retail, offices, hotel) extension of the Promenada Mall in Bucharest and refurbishment of the existing shopping center. This represents by far the largest retail development currently underway across all Central and Eastern European markets and is on schedule to be completed by the end of 2026/early-2027.

With the book Modern Retail Management, Dr. Johannes B. Berentzen and Dr. Philipp Hoog present an outstanding collection that takes an in-depth look at the pressing issues of today’s – and tomorrow’s – retail landscape. Featuring 24 thought-provoking chapters by 36 leading experts, the book offers a rare blend of academic insight and practical guidance. From digital transformation and omnichannel strategy to sustainability and AI, this forward-looking volume equips readers with the tools and ideas needed to thrive in a rapidly evolving sector. Essential reading for anyone looking to shape the future of retail.

Under the motto “Creating beloved places – social, sustainable & successful”, the 2025 European Shopping Places Summit brought together leading experts in the retail real estate sector from 14 different countries to discuss how to make shopping places more sustainability-oriented, successful, and impactful on a social level, while giving voice to the different markets in Europe.

In 2025, the recovery of Europe’s grocery retail market is expected to gain momentum. CEOs in Europe are slightly more optimistic than they were last year despite the next few years remaining challenging, with low volume growth and sustained pressure on profitability, points out a new study by McKinsey & Company.

By 2035, Gen Y will account for the largest share of global spending on air travel, which is why travel retail must do everything it can to remain relevant to this target group. Millennials’ demand for experiences is also shaping their purchasing and travel behavior, forcing retailers to rethink their store design and marketing strategies. Together with the subsequent Gen Z – whose values are guided by topics such as digitalization, authenticity and sustainability – these generations are not only influencing retail in general, but also the concept of the airport of tomorrow.

Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

Retail real estate is facing far-reaching changes. Which concepts will make locations future-proof? Which strategies prevent vacancies? And how can a smart tenant mix ensure long-term success? The exciting Retail PIN forum at this year’s Retail Real Estate Congress 2025 (HIK) in Berlin will provide answers to all these questions.

Gift cards offer more than just convenience for customers—they are a treasure trove of data for retailers. By analyzing gift card purchases and redemptions, retailers can gain valuable insights into customer behavior, preferences, and purchasing patterns, which can then be used to optimize sales strategies and drive business growth.

Pop-up shops are more than just a trend; they are a valuable business opportunity and here to stay. Without having to commit to a long-term commercial lease, pop-up stores promote brands, concepts, services or products in a short period of time. Building on this idea, Storefront, a sharing-economy company, provides short-term retail spaces for rent to companies through an online platform, used specifically as pop-up retail locations.

Regio Data’s annual retail chain expansion analysis brings Austria as an example, revealing that store networks are hardly growing any more, with retreat and consolidation dominating instead. Of the 732 retail chains from 24 sectors analyzed, many are putting on the brakes, and this trend is largely prevalent across the whole of Europe. However, there are also companies that are keen to expand. Online retailers and non-food discounters are squeezing out specialized retailers – with noticeable consequences for the retail landscape.

Opportunities for mutual growth and improvement are made possible by data sharing with tenants at shopping centers or multi-retailer locations, states Uroš Blagojević, Property Management Director at MPC Properties. Retailers and their tenants can synchronize strategies and develop complementary offers by sharing insights, such as aggregate customer demographics, peak shopping times, and purchase trends.

Retail real estate is back on the menu and continues to qualify as a significant portfolio component in the portfolios of institutional real estate investors, says Steffen Hofmann, Managing Partner at ambas. Even very large assets have proven eligible for transactions in the challenging investment market environment. Therefore, he is rather optimistic about the upcoming months. In this interview, he takes a look at the 2025 investment market.

“We are a growth-minded company,” states Vasco Santos, Global Sales & Leasing Director at Ingka Centres. The Scandinavian-rooted, globally active company operates in Europe, China, the US, and is establishing its presence in India. Its main goal is to create meeting places that go beyond shopping and provide real, meaningful value to the community. Despite the company’s success, especially in China, Santos expresses its continuous commitment and appetite for the European market but also stresses that the local market can learn a lot from international examples.

EuroCIS 2025 in Düsseldorf promises pioneering innovations for the retail sector under the motto “Go Beyond Today”. The focus will be on topics such as artificial intelligence, smart stores and cybersecurity in order to make the retail sector safer and more efficient. Visitors can look forward to the latest technologies, exciting presentations and international exhibitors. In an interview, Elke Moebius, Director EuroCis at Messe Düsseldorf GmbH, provides exciting insights into the focal points of this year’s event.

Coresight Research, a research and advisory firm specializing in retail and technology, and NextRivet, a digital innovation and implementation consultancy specializing in retail real estate, announced their strategic partnership and the launch of CoreRivet. The CoreRivet service is designed to empower retail and real estate executives with actionable insights and cutting-edge technologies that drive sales growth, operational efficiencies, and elevated customer engagement.