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Retail in Europe is anything but straightforward. Highly saturated Western markets coexist with faster-growing economies in Central, Eastern and South-Eastern Europe, each following its own trajectory. Eurostat data reveal sharply diverging retail trade volume trends, suggesting significantly different growth paths across regions in 2026.

Albania’s retail market is evolving at unprecedented speed. As CEO of ACREM, Mariola Kuçi heads one of BALFIN Group’s key companies, operating in Albania and North Macedonia and driving the modernization of commercial real estate and retail standards. Under her leadership, ACREM has established itself as Albania’s leading commercial property management company, while also contributing expertise for BALFIN Group’s other assets such as East Gate Mall in North Macedonia, among the region’s landmark retail destinations.

Blue Assets, the property manager of the largest commercial premises portfolio in the Czech Republic, has been expanding its operations. From January 2026, it will provide complex property management services for seven retail parks belonging to Fidurock. Blue Assets took over management of the Arkáda Prostějov on 28th November 2025.

At the XVI PRCH Retail Awards, the industry awards gala of the Polish Council for Shopping Centres, Unibail-Rodamco-Westfield (URW) has received 5 Gold Awards, including honours for individual executives as well as for the company’s ESG strategy and its flagship destination Westfield Arkadia in Warsaw.

Unibail-Rodamco-Westfield (URW) announces the inauguration of the newly rebranded Westfield Černý Most shopping centre in Prague, including an extension that introduces new shopping, dining and entertainment experiences. With more than 30 new retail and restaurant offers and an expanded, next-generation cinema experience, the destination now spans approximately 94,100 sqm of GLA and 180 units.

Westfield Shopping City Süd (SCS) demonstrates what the future of shopping centers looks like: Top international brands, nationwide store premieres, and an expanded premium segment meet a new entertainment area featuring bowling lanes, escape rooms, karaoke, and arcade games. A culinary offering ranging from iconic US burgers to French bakery artistry and Thai brunch creations is added to the mix. The result: a destination that no longer only attracts people for shopping, but brings together visitors of all generations more often, for longer, and in more diverse ways – setting new benchmarks for footfall.

The retail destination MILLENNIUM City is expanding its brand offering with the addition of TK Maxx. The new store, opened on November 6, brings another international retailer to the urban mixed-use center and reinforces its position as a versatile hub for shopping and leisure in Vienna.

As Europe’s retailers and landlords head into the most decisive quarter of the year, success hinges not only on footfall, but on clarity. With up to 40% of annual revenue at stake, real-time sales collection and automated reporting have become critical tools to track performance, manage risk, and capture opportunities. From tenant health to turnover rent, automation is transforming holiday trading from a logistical scramble into a data-driven advantage.