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The world of retail real estate is revolving faster than ever before: Consumer behavior is changing rapidly, brands are disappearing overnight, and digitalization and shifting values are forcing us to rethink the way we do things. In order to survive, you need more than just square footage; you need a deep understanding of retailers, customers, and social developments. That is why Spar and SES are committed to building genuine partnerships – on an equal footing, with flexibility, innovative strength, and shared responsibility for success.

The Vienna-based company CC Real is today among the most significant, albeit so far relatively low-profile, players in the European retail real estate market. In an interview with ACROSS, founders Fabian Kaufmann and Sven Vorih, describe the journey from their beginnings in Croatia to their current expansion strategies in Europe and Australia. The discussion covers experiences in times of crisis, strategic partnerships, refurbishment successes, and the question of why CC Real still firmly believes in the future of retail.

“When the tenant thrives, the asset survives” is an old saying in retail real estate leasing management. But survival is only the baseline – the ambition must go further. Not just to “survive” – the asset should “fly.” But what will it take in 2025 for an asset to take off? For this cover story, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.

In 2025, after more than a quarter of a century of dedicated service to Europe’s retail real estate community, the European Shopping Places Trust (ESPT) will close its books. For the professionals, students, researchers, and industry leaders touched by its work, this moment is less an ending than a milestone. This is a chance to reflect on what has been achieved and the legacy that will endure.

Retail is reinventing itself – one game at a time. As the mega-multiplex era fades and streaming dominates screens, malls and mixed-use destinations are turning to competitive socializing. Mini-golf with cocktails, high-tech darts, F1 simulators, and bowling-meets-karaoke mash-ups are the new anchors of experience. More than just entertainment, these hybrid venues are reshaping consumer journeys, driving footfall, and transforming retail spaces into cultural playgrounds as Will Odwarka explains in his latest column for ACROSS.

Sonae Sierra, a vertically integrated real estate company and a leading player in the European Shopping Center space, has signed an agreement with Unibail-Rodamco-Westfield to acquire its German business unit dedicated to the management of shopping centers for third parties – Unibail-Rodamco-Westfield Real Estate Management (“URW REM”). The transaction is subject to approval by the relevant competition authorities.

NEPI Rockcastle N.V., Europe’s third largest listed retail real estate company by portfolio value, achieved a 12.1% growth in NOI (net operating income) year-on-year in the first half (H1) of 2025 to €307 million as a result of the large acquisitions completed in 2024 and a continued improvement in the existing portfolio through active asset management, despite a challenging macroeconomic background.

Austria-based developer SES Spar European Shopping Centers has launched construction of its latest project in Croatia: a modern retail park on the historic former Varteks textile factory site in Varaždin. Scheduled to open in 2027, the €28 million investment will include the region’s first Interspar hypermarket, 12 shops, restaurants, and services across 11,500 square meters.

The Kaufhaus Tyrol, a prominent shopping center located on Innsbruck’s Maria-Theresien-Straße, has been sold following the bankruptcy of Signa Prime Selection AG. The newly established company KHT AcquiCo SARL has acquired the property. While the exact purchase price remains undisclosed, reports suggest the sale amounted to approximately €140 million.

An increasing number of underdeveloped restaurant concepts are rushing into franchising—putting not only investors at risk but also eroding trust in the industry as a whole. In his incisive article, Will Odwarka, Founder and CEO of Dubai-based Heartatwork Hospitality Consulting, warns in his latest F&B column against the “myth of easy money” and explains how lack of concept maturity, insufficient support, and short-term thinking can backfire in the long run.

Christine Hager has been appointed to the management board of Sierra Germany GmbH with immediate effect, succeeding Jorge Morgadinho. A seasoned executive and real estate expert, Hager has been part of the leadership team since Sonae Sierra took over the property management division in 2022, and she reports directly to the executive board of Sonae Sierra in Portugal.

MEC, a leading specialist in the management of retail properties, remains on its growth trajectory in the first half of 2025. The company signed a total of 124 new and renewed lease agreements across its portfolio, covering approximately 74,000 sq m of retail space. A standout success story is the Halle Center Peißen, where MEC has demonstrated its comprehensive management and implementation capabilities.

With a dynamic mix of shopping malls, retail parks, hotels, and residential developments, BALFIN Group is setting new benchmarks for real estate in Southeast Europe. In this exclusive interview, the company’s Vice President of Real Estate Asset Management, Csaba Toth, outlines BALFIN’s growth strategy, from expanding its footprint across the Balkans to entering mature Western markets. He explains how the group is redefining retail, embracing digital innovation, and why its integrated approach makes BALFIN a one-stop gateway for international investors and retail brands eyeing this fast-growing region.

ESG is everywhere in commercial real estate – on investor slides, in procurement tenders, in board-level commitments. However, while the environmental and governance pillars are well-institutionalized, the social side often remains vague, difficult to quantify, and harder to activate. That gap caught my attention, states Jean Carlos Delgado, Brand and Marketing Director, HyperIn Inc.

Retail is no longer defined by the mid-market segment. Across the globe, a growing divide is reshaping the sector: Luxury brands are thriving on exclusivity and immersive experiences, while discount retailers are rapidly expanding through pricing power and operational scale. Mid-market players – the dependable heart of shopping centers – are being squeezed out, explains Yurdaer Kahraman, CEO and Board Member of Fiba Commercial Properties.

From the rummage table to the feel-good factor: Discount concepts are no longer stigmatized, and luxury concepts are booming. That’s not to say that mid-range concepts are disappearing, but if you want to survive somewhere between the two poles, you’d better deliver. In an interview with ACROSS, Olaf Ley, CEO of Germany Retail at Eurofund, describes the most important changes in consumer behavior in recent years and provides insight into the developments concerning the Rhein-Ruhr Zentrum (RRZ) in Mülheim, Germany, as well as Eurofund’s expansion plans.

Sonae Sierra has announced the appointment of Tobias Lagaly as the new Center Manager of EUROPA-Galerie Saarbrücken, a prominent shopping destination in the heart of the Saarland capital. The native Saarbrücken resident officially assumed his new role today, bringing with him extensive industry experience in both center management and event development.

With the launch of its new Business & Project Development (BPD) division, MEC is reinforcing its strategic focus and aligning even more closely with market and client needs. The new unit is set to play a central role in expanding the company’s portfolio and enhancing the development of retail real estate across Germany.