Social and geopolitical developments have dominated the placemaking industry in recent years. During these challenging times, important issues, such as location marketing, have been overshadowed by others – and not just in the media. While this may seem understandable at first glance, it has now become clear that companies that have continuously focused on the issues of market positioning and professional location marketing are more fit for the future. ACROSS spoke with Sebastian Guth, Managing Director of 21Media, about what good location campaigns look like, the differences between B2B and B2C campaigns, and why operators who fail to focus on marketing will lose out in the medium term.
FACTORY, the Polish outlet brand managed by NEINVER, is not only an awarded outlet brand but also a success story. ACROSS spoke with Magdalena Chachulska, Asset Management Director NEINVER Poland, about the portfolio, developments, specifics about the Polish market and what needs to be done to remain the market leader in 2024.
Shopping centers with high vacancy rates vs. booming outlets – so why not combine shopping centers and outlets? Haslinger Retail Real Estate Consulting is doing just that in St. Augustin, Germany: Huma World is a hybrid center with an outlet on the upper floor and a classic shopping center offering on the lower floors. In short, it is a weatherproof outlet with many restaurants and extended services. Michael Haslinger explains the advantages for brands, owners, and customers and why hybrid centers are not cure-all for the struggling shopping center sector.
Spanish clothing manufacturer Mango was founded 40 years ago in Barcelona. This year, the company wants to push ahead with its global expansion – despite the economic uncertainties that have severely affected other players in the clothing industry.
For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.
Great performance at EuroCis 2024: Presentation of the reta Awards in five categories and glamorous presentation of the Science Award to three prize winners.
In historical comparison, 2024 may be another relatively quiet year for transactions, says Steffen Hofmann, Managing Partner at ambas. However, the prospect of more moderate interest rates means that a number of players are taking a much more positive view of the future. It will also be a year of clarity: Motivated sellers will place highly interesting properties on the market and apply a deal-oriented negotiation approach. For investors, the entry price is not the only thing that matters – the ability to invest in sustainable properties does as well.
“The current economic situation, marked by changes in consumer behavior due to inflation and interest rates, presents opportunities for businesses that provide value,” states Brendon O´Reilly, Managing Director at FASHION HOUSE Group, in the latest “Industry Outlook 2024”.
ambas Real Estate GmbH is celebrating its tenth anniversary on March 1, 2024. Since launching its market activities in 2014, the Mainz-based company has developed into an internationally active market player in the retail and mixed-use real estate sector as an independent consulting boutique. “We are delighted with the great projects that we have been able to successfully complete during this time and the trusting business partnerships that we can continue to rely on in the future!” says Managing Partner Klaus Mennickheim.
In historical comparison, 2024 may be another relatively quiet year for transactions, says Steffen Hofmann, Managing Partner at ambas. However, the prospect of more moderate interest rates means that a number of players are taking a much more positive view of the future. It will also be a year of clarity: Motivated sellers will place highly interesting properties on the market and apply a deal-oriented negotiation approach. For investors, the entry price is not the only thing that matters – the ability to invest in sustainable properties does as well.
It’s no news that the world of online shopping is growing, and the role of brickand-mortar retail destinations is at a critical turning point. The ACROSS Advisory Board discussion in Cannes shed light on a pressing issue – the need to re-educate consumers about the value of physical shopping experiences. Ben Chesser, CEO of Coniq, shares his view on the matter – a PropTech perspective.
It is a complex task to ensure project profitability. There is a struggle between doing what is right and what is reasonable. “However, in an ever-growing and competitive landscape, it is crucial to establish distinguishing factors that are recognizable and to embrace them wholeheartedly,” states Will Odwarka, Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting.
For a major international player like Kaufland, maximum customer orientation means continuously increasing the efficiency of the shopping experience for customers who know what they want and providing support to customers who are undecided – and creating physical and digital spaces in which to meet and exchange ideas. Angelus Bernreuther, Head of IR at Kaufland Stiftung & Co. KG, explains how Kaufland uses technology to personalize its stores and individually address customers.
“In the future, shopping centres will look different to how they do today, but if they lean into the change, they can be just as successful as they have been in the past,” states Thomas Mark, President of MK Illumination, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.
NEINVER has appointed Isabel Coloigner as Head of Leasing for the German, French and Dutch markets, a role that will see her continue to report directly to Joan Rouras, the Group’s Leasing and Retail Director.
“The future of the placemaking industry lies in meeting people where they are and being part of their everyday lives,” states Cindy Andersen, Managing Director at Ingka Centres, in the latest “Industry Outlook 2024”.
“The outlet sector has demonstrated it has its eye firmly on the ball, as well as the capacity to anticipate, be agile, flexible and ready to meet whatever changes come next,” states Daniel Losantos, CEO of NEINVER, and Member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.
“Focusing on the guest experience is central to outlet centres’ outperformance,” states Otto Ambagtsheer, CEO of VIA Outlets, and member of the ACROSS Advisory Board, in the latest “Industry Outlook 2024”.
Festive lighting and seasonal decorations remain key to creating the right ambience and attracting visitors during the holiday season. By collaborating with a sustainably-minded festive lighting supplier that offers creativity, innovation, and experience, centers can achieve two objectives: They can support internal sustainability targets and maintain their positions as vibrant community hubs.
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