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FACTORY outlet centers across Poland, operated by NEINVER, are gaining momentum with new store openings and significant expansions from long-standing retail partners. The latest updates to the brand portfolio, totaling nearly 2,200 sq m of added retail space, underscore outlet retail’s growing appeal and NEINVER’s commitment to supporting brand growth.

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

Westfield Hamburg-Überseequartier continues to set standards in the retail sector by combining a differentiated selection of flagship stores from major international and national brands with more local, individual concepts. In combination with a wide range of food&beverage, entertainment and cultural offerings, this will create a new shopping and lifestyle destination that is unique in northern Germany and offers exceptional experiences for both the local community and all visitors.

Traversing the Jewish Town of Prague, and connecting Old Town Square with Čechův Bridge, shopping destination Pařížská Street is lined with stately townhouses whose façades combine historicist features with the decorative detail of Art Nouveau. The high street just recently welcomed five new luxury stores, and 2025 is expected to be a record year in this regard.

Regio Data’s annual retail chain expansion analysis brings Austria as an example, revealing that store networks are hardly growing any more, with retreat and consolidation dominating instead. Of the 732 retail chains from 24 sectors analyzed, many are putting on the brakes, and this trend is largely prevalent across the whole of Europe. However, there are also companies that are keen to expand. Online retailers and non-food discounters are squeezing out specialized retailers – with noticeable consequences for the retail landscape.

The renovation and modernization process at the KING CROSS Zagreb shopping center has reached a significant stage of development: on 27 February, the part of the mall that has been completely renovated and modernized in recent months while business operations continued reopened.

Unibail-Rodamco-Westfield (URW) is once again strengthening the attractiveness of the shopping and leisure destination in North Rhine-Westphalia: for this purpose, rental areas of anchor partners are being comprehensively expanded to establish flagship formats and, at the same time, new brands are being brought on board to further diversify the product range at the center. In this context, Westfield Centro is also announcing several market entries in Germany. A number of the new partners are also placing a particular focus on sustainability in their business model.

The outlet channel continues its success story, demonstrating high performance, attracting a steady influx of top brand names, and delivering outstanding value to both shoppers and tenants. NEINVER’s Leasing & Retail Director, Joan Rouras, highlights the company’s strategic approach to driving growth across its locations, ensuring that each center thrives in an increasingly competitive market.

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

VIA Outlets enters the final weeks of 2024 at the MAPIC trade show in Cannes with leasing demand remaining strong and a slate of major expansion and refurbishment projects gathering pace. The major extension of VIA Outlets’ Sevilla Fashion Outlet in southern Spain, which opened towards the end of last year, also qualified as a finalist in the ‘Best Refurbishment and Expansion Project’ category of the prestigious MAPIC Awards 2024, among a field of 154 applications.

Austria’s largest and most diverse shopping and entertainment destination expands its already impressive lineup of brands and tenants, bringing renowned global brands to Vösendorf. The center celebrates several brand debuts in Austria, including the country’s first adidas monobrand store, which, alongside New Balance, enhances the activewear offering as new partners. In premium fashion, Joop!, Scotch & Soda, Rinascimento, and Brax add variety and distinction.

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there.

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

Thanks to their diverse mix of tenants and sectors, today’s shopping centers are more than just places to go shopping: They’re experience destinations and community hubs that enjoy a great deal of popularity – as illustrated by ECE Marketplaces’ latest success figures. Entertainment concepts have increasingly become attractive complements to and additional drawing cards for the respective locations, as current ECE center portfolio examples show.

The food hall market in Europe has seen significant growth and transformation over recent years. In less than a decade, the number of European food halls has almost doubled, with the UK, France and Italy leading the pack. Despite a pandemic and cost of living crisis across the continent, landlords and operators are seeing the benefit of the flexible model for our ever-changing modern world. There’s even been some new openings since C&W released our ‘Food Halls of Europe’ report in July 2024, including Time Out Market in Barcelona and Mercato Metropolitano in Ilford, London.