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Vicolungo The Style Outlets, Italy. /// credit: NEINVER

SUCCESS MADE BY NEINVER: THE KEY IS TO NEVER STOP EVOLVING!

The outlet channel continues its success story, demonstrating high performance, attracting a steady influx of top brand names, and delivering outstanding value to both shoppers and tenants. NEINVER’s Leasing & Retail Director, Joan Rouras, highlights the company’s strategic approach to driving growth across its locations, ensuring that each center thrives in an increasingly competitive market.

credit: Ingka Centres

INGKA CENTRES FUTURES: CO-CREATING THE FUTURE OF MEETING PLACES

Ingka Centres Futures is looking for partners to shape the future of retail. By collaborating with businesses of all sizes, the platform is transforming traditional shopping spaces into vibrant community hubs where people can connect, explore, and experience retail in a whole new way.

Left-to-right: The Playce exterior, Berlin, and The Alchemist restaurant and cocktail bar at The Playce. /// credit: Rory Gardiner, The Alchemist

RETAIL’S RENAISSANCE BY BROOKFIELD PROPERTIES: A NEW PURPOSE NEEDS A NEW EQUATION

Over the past decade, the retail landscape has undergone a seismic transformation redefining the very essence of the sector. Customers’ expectations of convenience, personalization, experience, community, and sustainability have changed dramatically. The purpose of physical stores is being redefined, with goods and products taking a backseat to experiences. Today, successful retail destinations are those that cultivate connection, joy, and community.

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting (left), and Jonathan Doughty, Managing Director of Viklari Consulting Ltd (right). /// credit: ACROSS, Will Odwarka, Jonathan Doughty

WILL & JOHNNY’S TOP 10: THE MOST SUCCESSFUL AND NOTEWORTHY FOOD CONCEPTS

Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Jonathan Doughty, Managing Director of Viklari Consulting Ltd and Partner at Juniper Strategy, are food & beverage experts. They have helped to shape some of the most exciting F&B projects in Europe and beyond – but they are also travelers. For the latest print issue of ACROSS, the industry experts have compiled their Top 10 restaurants and hospitality businesses worldwide. Their selection illustrates one thing above everything else: To be among the leading F&B concepts, it is not necessary to create a specific menu or to offer a particular cuisine or format, nor does it matter whether you are a new or an old player in the market or whether you offer fast food or gourmet dishes – the most decisive factors are maximum customer focus and authenticity.

A year and a half since the opening of the expansion, Eurovea shopping center has reached 95% occupancy, and has successfully renewed around 50 leases this year. /// credit: Eurovea

EUROVEA: HOW TO CREATE A UNIQUE SHOPPING CENTER ON A SATURATED MARKET

Exciting new leasing partners and new openings further cement Eurovea’s position as the most innovative and highest-quality shopping center in Bratislava. In an interview with ACROSS, Leasing Manager Katarina Paule talks about what it takes to prevail in a competitive market like Bratislava, why Eurovea offers the ideal market entry, why F&B and leisure, in particular, are influenced by the entire Eurovea City, and why it’s ultimately all about the community.

Christian Thiele, Head of Leasing Management at MEC (left), Dreieich Nordpark, Germany (right). /// credit: MEC

BEYOND LOCAL SUPPLY: THE RIGHT TENANT MIX IS THE KEY TO RETAIL PARK SUCCESS

Retail parks have established themselves as one of the most stable asset classes in the retail sector in recent years. Making clever adjustments to the tenant mix ensures both the security and long-term development of a retail property. That fact is clearly demonstrated by a number of assets in MEC’s portfolio, in particular, by the Dreieich Nordpark case study, as Christian Thiele, Head of Leasing Management at MEC, explains.

In January 2023, Sonae Sierra announced a further step in its growth in Italy by signing a partnership with Chorus Life for the leasing of the retail space of the new “City of the Future” model, developed by the POLIFIN Group and built by COSTIM. /// credit: Sonae Sierra

“THE GREATEST NEED IN PROPERTY MANAGEMENT TODAY IS ADAPTABILITY”

“Across all markets, we are seeing that retail has remained a resilient and thriving sector,” explains Cristina Santos, Executive Director Property Management at Sonae Sierra. More than almost any other European company, Sonae Sierra is strategically diversified across several regions and adapts to the specific requirements of each. The company has extensive experience with its own properties and has increasingly used that knowledge as a cornerstone of its approach to manage third-party properties.

Europa-Galerie Saarbrücken, Germany. /// credit: Sonae Sierra

Best-Practice Example: Europa-Galerie Saarbrücken — “Operators Need To Find Neighboring Tenants That Can Build Synergies”

Retail is polarizing towards the absolute top locations, among them metropolitan locations, and A-cities. There are many cases proving this but there are also exceptions – and not just any, but successful exceptions. The recent DeepTalk online-discussion took a closer look at one such exception and looked a little behind the letting and positioning strategies of the Europa-Galerie Saarbrücken in Germany, one of the outstanding best-practice examples.

credit: HyperIn

MONETIZATION: EMPOWERING SUCCESSFUL (RE)DEVELOPMENT

In today’s challenging market, how can stakeholders truly maximize value? As consumer behaviors evolve and sustainability becomes a priority, innovative monetization strategies are essential, especially in redevelopment projects. The commercial real estate sector has historically adapted to economic changes, transforming into an ecosystem in which experience, technology, and community engagement are crucial.

BIG FASHION Belgrade, Serbia. /// credit: BIG CEE

MIXED-USE BY BIG CEE: CHANGING THE DYNAMICS OF WESTERN BELGRADE

In the western part of Belgrade, Serbia, BIG CEE is developing a unique multiuse concept. The project, totaling 105,300 sq m, comprises a residential area that includes nearly 1000 apartments, an office building, and a retail area. With this project, BIG CEE works towards a positive development boost for the entire area.

credit: RegioData

Shopping Center Density: The gradual rise of Southeastern Europe

The shopping habits of Europeans are undergoing significant changes, which in turn are reshaping the retail landscape. While some countries continue to focus on large-scale shopping centers, other regions are making substantial progress, reveals RegioData’s latest report. A look at the current shopping center density in Europe reveals a pronounced north-south and west-east divide. Even within individual regions, there are significant differences in retail space density per capita.

credit: NEPI Rockcastle

NEPI Rockcastle Research: CEE Retail Markets Outshine Stuttering Western Europe, As Strong Economic Growth And Rising Incomes Buoy Consumers

The disposable income gap between Central and Eastern Europe’s (CEE) economies, which are enjoying solid economic expansion, and stagnating Western European countries is narrowing fast. This is buoying consumer spending in markets like Poland and Romania and attracting international and regional retailers to large modern shopping centers that dominate the CEE’s shopping and experience landscapes, while also offering higher margins and lower costs, NEPI Rockcastle’s latest ‘White Paper for Growth’ research concludes.

Left-to-right: Yurdaer Kahraman, CEO and Board Member of FİBA Commercial Properties; With its 17,000 sq m glass ceiling, Star Mall in Shenyang, China, lets the sunlight in and creates a feeling of shopping in the open air. /// credit: FİBA CP

FIBA COMMERCIAL PROPERTIES: THE IMPORTANCE OF CONSUMER NEEDS-RELATED PROJECTS

Architecture, service, offerings, technology, and sustainability—these are the key elements of consumer needs-related projects. Fiba Commercial Properties explains how these aspects are properly implemented and integrated and, in the end, deliver a unique, captivating experience that goes beyond what traditional retail developments offer.

The Tirana East Gate (TEG) shopping center in Albania was conceived from the beginning as a flagship property and is constantly being developed as such. /// credit: ACREM

Mall Management à la TEG: “For Retailers We Offer More Than Shop Space – We Offer Possibilities In A Vibrant Market”

ACREM is the mall management company behind TEG (Tirana East Gate). The shopping center in Albania set a completely new standard regarding professionalism and efficiency, resulting in the Albanians not having to hide behind the Western industry giants in terms of footfall and catchment areas. ACROSS Management Director Reinhard Winiwarter discussed with Elda Hysenbelli, CEO at ACREM, and Joana Korimi, Head of Marketing at ACREM, what mall management and marketing à la TEG looks like, what their customers demand, and why some customers feel so comfortable in the center that they even get married there.

Retail Talk: Uncovering The REAL Issues Of Retail Real Estate — “We Need Shopping Experience To Be The Key Behind Every Decision Between Retailer, Operator, Landlord and Investor”

“We need something that is consistent between retailer, operator, landlord and investor, and can be the key behind every decision, and shopping experience is the obvious answer.” Our latest Retail Talk, “Uncovering the REAL Issues, Problems and Challenges of Retail Real Estate”, revealed that many of the retail industry’s current issues can only be tackled if first we solve the problems that stem from within, as skills such as leadership, fast adaptability to the changing market environment, courage, as well as mutual understanding during the decision-making process are necessary yet barely present in the industry.

Nikolas Bosnić, Head of Development Redevco DACH (left), Elisen Palais Development in hamburg, germany (right). /// credit: Redevco, Sergison Bates Architects/Rethmeierschlaich Architekten

ELISEN PALAIS – REDEVCO’S VISION FOR HAMBURG’S NEW CITY-CENTER JEWEL

Hamburg’s iconic Mönckebergstrasse is set to welcome a transformative development project: Elisen Palais will breathe new life into a historic site once home to the renowned C&A building. This ambitious project seeks to create a climate-neutral, mixed-use property while paying homage to the architectural history of the area, as Nikolas Bosnić, Head of Development Redevco DACH, explains.

credit: MEC, ACROSS

Retail PIN – The new think tank for the future of retail real estate

The challenges facing the retail real estate sector are more significant than ever. Future-oriented solutions for retail properties such as retail parks are urgently needed – this is precisely where the Retail PIN comes in. This newly founded think tank, an initiative of six leading companies in the retail real estate industry, pools strategic expertise and a shared vision: to actively and sustainably shape the future of retail locations.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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