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ACROSS

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Credit: Giftify

Top 5 Gift Card Trends

How a simple plastic rectangle became a trillion-dollar industry — and what comes next.

Credit: Alkaş & HAN Spaces

“TÜRKIYE’S RETAIL REAL ESTATE OUTLOOK FOR 2025”

The retail market in Türkiye is undergoing radical change: There are fewer but stronger new store openings, record rents in Istanbul’s prime locations, and global brands positioning themselves alongside ambitious Turkish players expanding abroad. With steady demand fueled by tourism and projects such as Florentia Village and Tersane İstanbul redefining urban destinations, 2025 has been all about selective growth, seamless customer touchpoints, and retail at the heart of city life.

Credit: HyperIn

HOW MONETIZATION STRATEGIES ARE EVOLVING WITH TECHNOLOGY

What if your shopping center could predict which tenant would fail three months before they knew it themselves? What if empty walls and busy corridors could generate as much revenue as the stores beside them? What if finding the perfect pop-up tenant took minutes instead of months?

Credit: BALFIN Group

BALFIN GROUP: SHAPING THE FUTURE OF REAL ESTATE IN THE WESTERN BALKANS AND BEYOND

With malls, retail parks, hotels, and housing projects, BALFIN Group is setting new standards in Southeast Europe. In this interview, Vice President Csaba Toth outlines the expansion from the Balkans to Western markets and explains why digital innovation and an integrated approach make BALFIN a prime partner for investors and brands.

Credit: umdasch

EXPERIENCE TRUMPS SPACE: WHY RETAIL REAL ESTATE NOW NEEDS TO OFFER MORE THAN SQUARE METERAGE

The traditional formula of “square meters times footfall” has become less and less relevant. Silvio Kirchmair, CEO of umdasch The Store Makers, explains why retail properties today need to be places that offer experiences, partnerships, and pleasant atmospheres to survive the retail revolution. Away from pure space and toward lively, multi-functional locations – that’s how brick-and-mortar retail can make a comeback.

Credit: M Core

M CORE ACQUIRES SOUTHWATER SQUARE IN TELFORD, UK

M Core has completed the acquisition of Southwater Square, a 99,000 sq ft leisure scheme located in the heart of Telford town centre. The scheme forms part of the wider Southwater regeneration. It is anchored by a strong line-up of national operators, including Cineworld, Premier Inn, Miller and Carter, Zizzi, Willow, Pizza Express, Nando’s and Bella Italia.

Credit: MK Illumination

EMOTIONAL EXPERIENCE OVER SQUARE METERS: HOW LIGHTING, IDENTITY, AND STORYTELLING MAKE RETAIL REAL ESTATE FUTURE-PROOF

In a world where square meters no longer guarantee success, Thomas Mark, President of MK Illumination Group, argues that the future of retail lies in how spaces make us feel. From safety to storytelling, light plays a pivotal role in transforming commercial real estate into places of belonging, optimism, and human connection. As retail shifts from transaction to transformation, emotionally intelligent design is becoming a strategic necessity not just to attract visitors but to inspire loyalty, community, and lasting value.

Credit: Kinexio

FLEXIBILITY VS. STABILITY IN RETAIL LEASING: HOW TO BUILD SMARTER PORTFOLIOS IN AN UNCERTAIN MARKET

Long-term leases and predictable returns are no longer the bedrock of retail real estate. In a post-pandemic world shaped by volatile consumer habits, economic uncertainty, and omnichannel disruption, landlords face a new reality: Tenants demand agility, landlords need security, and the lease itself has become a delicate balancing act. David Fuller-Watts, CEO of Kinexio, explains: From short-term pop-ups to turnover-based rents, the rules are being rewritten, and technology may be the key to turning risk into resilience.

Portrait credit: ROS | Image credit: FREY

RESHAPING THE EUROPEAN OUTLET INDUSTRY WITH PROVEN EXCELLENCE

With the acquisition of significant portfolios in Italy and Germany, the development of Malmö Designer Village, and numerous expansions, ROS Retail Outlet Shopping is among the most dynamic players in the European outlet market. Together with partner FREY, the company is now pursuing ambitious growth goals. ROS co-founder Thomas Reichenauer talks about the latest steps, synergies in ESG and digitalization, and the challenges of a changing industry.

Credit: FREY

FROM PROMENADES TO OUTLETS: FREY’S BOLD PATH TO MARKET LEADERSHIP

FREY Group has transformed the retail landscape with its open-air Shopping Promenades, and now it is venturing boldly into the outlet sector. In this exclusive interview, Chairman & CEO Antoine Frey explains why the acquisition of ROS was pivotal, how cultural placemaking and B Corp sustainability guide the company’s vision, and why projects like Malmö Designer Village and Designer Outlet Berlin are setting new standards across Europe.

HUMA IN SANKT AUGUSTIN – A PIONEER OF THE HYBRID RETAIL CONCEPT

The huma shopping center in Sankt Augustin is a unique development in the German retail sector: An established center has been successfully combined with a fully-fledged outlet area for the first time. ACROSS spoke with Dr. Maximilian Gutsche, Managing Director of the Jost Hurler Group, and Lars Jähnichen, Managing Director of the IPH Group, about the background, implementation, and market success of this model, as well as how it could be replicated elsewhere.

“WHAT’S THE SECRET TO OUTLET SUCCESS? EMPOWER THE TENANT”

In the evolving outlet retail landscape, tenant performance is more than a priority. It’s the engine of profitability. In this expert commentary, Rioja Estates’ Managing Director Giles Membrey lifts the curtain on why thriving tenants lead to thriving assets. From data-driven collaboration to precision in unit sizing, location, and customer experience, Membrey reveals how strategic landlord-brand partnerships are redefining retail success – one store at a time.

Credits: Nedderfeld Center and kplus konzept

HBB Takes Over Management for Two Deka Centers in Hamburg and Trier

Deka Immobilien has appointed HBB Centermanagement GmbH & Co. KG to handle center management, including commercial and technical property management as well as leasing management, for two of its shopping centers: the Nedderfeld Center in Hamburg and the Alleen Center in Trier. The handover will take place on January 1, 2026.

credit: Eurofund

EXPERIENCE BEATS SPACE: THE NEW DRIVERS OF RETAIL REAL ESTATE

Square meters no longer define success in retail real estate, experience does. As consumer expectations shift from “places to shop” to “destinations worth visiting,” landlords must evolve into curators of ecosystems that blend retail, dining, leisure, sustainability, and digital innovation. From Lisbon’s UBBO shopping resort to Glasgow’s Silverburn community hub, Eurofund Group shows how future-proof assets are built: not by leasing space, but by creating experiences that make brands thrive, communities engage, and investments soar.

Wingstop UK Lands in Silverburn

Silverburn, the leading prime retail and leisure asset located in Glasgow, owned by Henderson Park and managed by Eurofund Group, has further expanded its growing F&B offer with the recent signing of Wingstop UK.

Credit: Trinity Capital

“OUTLET VILLAGE SOFIA WILL SET NEW STANDARDS IN BULGARIA”

Outlet Village Sofia: Bulgaria’s First Open-Air Outlet Concept Breaks Ground: Strategically positioned at the gateway to Sofia, right at the junction of one of Bulgaria’s two main highways, Outlet Village Sofia is set to redefine shopping in the region. Benefiting from the constant traffic of international travelers passing the capital and domestic tourists on the move, the project promises a steady stream of diverse shoppers. An interview with Ivan Nachkov, COO of Trinity Capital, and Simona Parvanova, Director of Leasing & Marketing, on the latest plans and developments at Trinity Capital.

credit: Redevco

FUTURE-PROOFING URBAN REAL ESTATE: REDEVCO’S DUAL FOCUS ON SUSTAINABILITY AND TENANT STRATEGY

As cities across Europe grapple with the challenges of climate change, shifting consumer behavior, and evolving urban needs, Redevco is positioning itself at the forefront of sustainable transformation. In the DACH region, we are demonstrating how a dual focus on ESG-led redevelopment and strategic tenant diversification can future-proof real estate assets – creating long-term value for investors, tenants, and communities alike.