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Left-to-right: Thomas Reichenauer, Managing Director at ROS Retail Outlet Shopping; Designer Outlet Algarve’s new plaza, center extension is opening in Summer 2025. /// credit: ROS Retail Outlet Shopping

ALL SIGNS POINT TO FURTHER GROWTH AT ROS RETAIL OUTLET SHOPPING

With the FREY Group as a new financially strong property partner providing robust support, ROS Retail Outlet Shopping is setting the stage for further growth and enhanced premium outlet shopping destinations across Europe. Major expansions at four centers and two new developments are set to be completed within two years.

Brendon O'Reilly, Managing Director of FASHION HOUSE Group (left), Outlet Centre Pallady in Bucharest, Romania (right). /// credit: FASHION HOUSE Group

WE STILL NEED MORE INVESTORS WHO UNDERSTAND OUR BUSINESS

Fashion House Group is the only outlet operator in Romania, and it benefits from a growing interest in international brands in Southeast Europe. In this interview with ACROSS, Brendon O’Reilly, Managing Director of Fashion House Group, explains how he wants to grow and expand with these brands.

Otto Ambagtsheer, Chief Executive Officer at VIA Outlets (left), Expansion of Landquart Fashion Outlet, Switzerland (right) /// credit: VIA Outlets

“OUR EXPANSION PROJECTS ARE KEY GROWTH ENABLERS.”

VIA Outlets is expanding at almost every one of its 11 premium fashion outlet locations across Europe, and strengthening the F&B offering is a priority, CEO Otto Ambagtsheer says. He’s confident that organic growth will continue to be the company’s mainstay, because there are very few acquisition opportunities on the market currently, but VIA Outlets will seize the chance to invest if the right M&A deal arises that fits with its business strategy. He added that expanding VIA Outlets’ omnichannel strategy is another key priority.

Palais Vest shopping center in Germany. /// credit: Marc Vollmannshauser, URW

Unibail-Rodamco-Wesfield: Palais Vest Celebrates Its 10th Anniversary With New And Expanded Partnerships

As part of the strategic positioning and ongoing evolution of Palais Vest, Unibail-Rodamco-Westfield (URW) has further differentiated and upgraded the already attractive tenant and brand mix in time for the center’s 10th anniversary. Palais Vest is thus positioning itself even more strongly as a shopping and convenience hub with a high local supply character in Recklinghausen’s city center in Germany. In line with the leasing strategy, various modules have been established and new key partnerships concluded or significantly expanded.

Antoine Frey, CEO of FREY (left), Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping (right). /// credit: FREY, ROS

“WITHIN THE NEXT TEN YEARS, WE WANT TO BUILD TOGETHER ONE OF THE BEST EUROPEAN COMPANIES DEVELOPING, OWNING, AND MANAGING OUTLETS”

This summer, ROS Retail Outlet Shopping joined the French FREY Group to grow together in the outlet sector. In this interview, Antoine Frey, CEO of FREY, and Thomas Reichenauer, Co-Founder and Managing Director of ROS Retail Outlet Shopping, explain which values and visions both companies have in common, what plans they are pursuing, especially with their first project in Malmö, and why they feel particularly comfortable in the outlet and outdoor shopping sector in the long term.

Eduardo Ceballos is Asset Management Director at NEINVER. /// credit: NEINVER

NEINVER: 3 ANNIVERSARIES EQUALS 3 INDIVIDUAL SUCCESS STORIES

NEINVER is celebrating three anniversaries this year: 25 years of Getafe The Style Outlet in Spain and 20 years of Castel Guelfo and Vicolungo in Italy. All these centers are success stories. Their developments show that every center is individual and, when managed well, will develop its own success story. Nevertheless, Eduardo Ceballos, Asset Management Director at NEINVER, explains some common trends that every center should follow.

Sebastian Guth is the Managing Director of 21Media. /// credit: 21Media

MARKETING CAN REDEFINE THE ROLE OF SHOPPING CENTERS IN A CHANGING RETAIL LANDSCAPE

The challenge is to transform the shopping center from a place of consumption to a world of experience that seamlessly combines leisure, entertainment, and shopping. In his guest article, Sebastian Guth, Managing Director of 21Media, explains the role of B2B and B2C marketing in the transition of brick-and-mortar retail and shopping centers.

With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. /// credit: P&C* Düsseldorf

P&C DÜSSELDORF’S FIRST CONSCIOUS STORE: “NOT PERFECT, BUT BETTER EVERY DAY.”

Fashion company Peek & Cloppenburg* Düsseldorf opened the Conscious Fashion Store at The Playce Berlin in 2023. With this store, P&C* Düsseldorf wants to create awareness for more sustainable fashion and positively influence the industry. The company focuses on the corresponding design and direct exchange via panel discussions, workshops, or even on making the plants in the store particularly green. P&C’s Conscious Fashion Store exemplifies how even a large, international fashion chain can develop and integrate individual concepts that focus on experience. ACROSS spoke to Thimo Schwenzfeier, General Sales Manager of the Conscious Fashion Store at Peek & Cloppenburg Düsseldorf, about the idea.

credit: Ken Gunn

European Outlet Review

The number of stores operating at European outlet centres increased by 0.5% to 15,748 in the twelve months to August 2024. This is the greatest number ever recorded. The number of brands operating at European outlet centres also increased 1.4% to 4,536. This is 0.7% greater than in 2019.

Indoor Skydiving at Rhein-Neckar Zentrum in Viernheim, Germany. /// credit: ECE

PERFECT MATCH: SHOPPING AND ENTERTAINMENT

Thanks to their diverse mix of tenants and sectors, today’s shopping centers are more than just places to go shopping: They’re experience destinations and community hubs that enjoy a great deal of popularity – as illustrated by ECE Marketplaces’ latest success figures. Entertainment concepts have increasingly become attractive complements to and additional drawing cards for the respective locations, as current ECE center portfolio examples show.

JTRE`s Ganz House project is located at the picturesque Danube riverside next to Eurovea. /// credit: JTRE

GANZ HOUSE IN BRATISLAVA’S VIBRANT EUROVEA CITY: ATTRACTIVE LIVING AND EXCLUSIVE OFFICES

Bratislava’s dynamic development and rapidly-changing panorama reflect vibrant growth – and nowhere more so than the popular Eurovea area between Apollo Bridge and Old Bridge. Eurovea City is fast becoming the city’s best location for working, living, and relaxing, and that’s where developer JTRE is building the Ganz House boutique project.

credit: Simon Hoffmann

ANSON’S new anchor partner in the fashion segment of Westfield Hamburg-Überseequartier

Multi-brand menswear retailer ANSON’S is opening a new store covering around 2,600 square meters of rental area at Westfield Hamburg-Überseequartier in Hamburg’s HafenCity. A special highlight of the new ANSON’S store will be the highlight façade, which is over 100 meters long. The new anchor partner will further differentiate the brand and product mix and strengthen the fashion and lifestyle profile of the destination directly at river Elbe. The store is scheduled to open for the 2025 fall season.

credit: Avannah van der Niet for CEE CEE CREATIVE HIGHRES

HOW POTSDAMER PLATZ ATTRACTED GLOBAL BRANDS

The secret to a thriving retail destination lies in the art of curating a unique combination of retailers set against aesthetic backdrops with a blend of loyal customers, brands, and events that consistently attract new visitors. This is no easy feat in the competitive European market. However, The Playce at Potsdamer Platz, located in central Berlin, has emerged as a place of “firsts” for the city, Germany, and Europe.

Roger Goyk, Director of Retail Brookfield Properties (left), Jonathan Doughty, Special Project Manager at ECE (right). /// credit: Brookfield Properties, ECE

THE PLAYCE IN BERLIN: THERE WAS NO NEED FOR “JUST ANOTHER” SHOPPING MALL

Like no other German shopping center, “The Playce” at Potsdamer Platz in Berlin is a shopping and cultural destination that focuses on food and beverage, leisure, and retail stores that are new to Berlin or unique in their concepts. One and a half years after its opening, The Playce is now 96 percent leased. ACROSS discusses why now is the best time to be part of the project with Roger Goyk, Director of Retail Brookfield Properties, and Jonathan Doughty, Special Project Manager at ECE.

credit: Ryan Dinham and Seven Dials Market

The Expansion Of Food Halls Across Europe: Venues To Hang Out, Eat Out Or Go Out-Out!

The food hall market in Europe has seen significant growth and transformation over recent years. In less than a decade, the number of European food halls has almost doubled, with the UK, France and Italy leading the pack. Despite a pandemic and cost of living crisis across the continent, landlords and operators are seeing the benefit of the flexible model for our ever-changing modern world. There’s even been some new openings since C&W released our ‘Food Halls of Europe’ report in July 2024, including Time Out Market in Barcelona and Mercato Metropolitano in Ilford, London.

André Stromeyer is the Managing Director at HBB Centermanagement. /// credit: HBB

RETAIL REAL ESTATE IN A STATE OF CHANGE

In order for retailers and retail property operators to inspire and retain customers in the long term, it is essential that they rethink their spaces and develop innovative concepts, according to HBB. Such new approaches include the redefinition of multi-sensory shopping experiences and strategies to enhance the customer experience.

Gutterball (left) is the company’s family-orientated bowling offer, while Level X (right) combines multiple family entertainment concepts under one roof. /// credit: Lane7

LANE7: “WE ARE THE NEW SHOPPING CENTER ANCHOR”

The bowling concept is opening its first location in continental Europe with The Playce in Berlin. The British company’s appetite for expansion does not stop there. Tim Wilks, founder of the concept, explains in an interview why bowling, in particular, is a successful format, how he guarantees footfall for shopping center landlords and other tenants, and which markets and locations are on his list.

credit: Breuninger

“WE DON’T THINK IN TERMS OF INDIVIDUAL CHANNELS – WE THINK AS A BRAND.”

Breuninger has been pursuing a consistent omnichannel approach since 2008. Ideally, customers should feel no difference between the channels. At the same time, the openings in Munich and Hamburg are a clear statement in favor of brick-and-mortar retail. ACROSS spoke with Alexander Entov, Managing Director of Breuninger’s Department Store in Munich, about what positive experiences “made by Breuninger” look like, why there should be no separation between the offline and online worlds, and why customer feedback is ultimately the most important factor.

RETHINKING BRICK-AND MORTAR RETAIL IN ORDER TO REDEFINE SUCCESS IN RETAIL

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

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Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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