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The next ACROSS Retail Talk “Rethinking Brick-and-Mortar Retail by increasing the Shop Floor Experience” will discuss how retailers and shopping center managements can inspire and retain customers by offering true retail experiences. Join us to learn about expert insights from top professionals in the industry.

Consumers in Europe continue to be affected by various crises. After inflation peaked in 2022, 2023 was characterized by an adjustment to the increased cost of living. Additionally, the multiple global crises and the loss of purchasing power caused uncertainty, which led to concerns and a change in consumer behavior.

Marketing is under pressure: While customer behavior is constantly changing, new channels are continually being added, and budgets tend to shrink, marketing managers need to be more innovative than ever. Diamonds are created under pressure, but pressure also causes errors. Across brought together two European marketing experts, Sebastian Guth (Managing Director of 21Media) and Charlotte Andersen (Marketing Director at Rødovre Centrum), to discuss the role of marketing, error culture, shrinking budgets, and working with landlords.

The Austrian building contractor and shopping center operator Richard Lugner, who became famous for his appearances alongside Hollywood stars at the Vienna Opera Ball, has died according to media reports. Austrian media reported that the 91-year-old died in his villa on the outskirts of Vienna.

The need for convenience and variety has become paramount. Food halls are increasingly diversifying their offerings and have emerged as a perfect fit for the modern consumer. They have evolved into social hubs, fostering an environment that encourages socialising and meaningful connections, reveals Cushman & Wakefield in its latest Food Halls of Europe Report.

The most difficult times are behind us and retail has proven to be resilient, states MAPIC Director Francesco Pupillo. As such, this year’s MAPIC will once again be clearly focused on matchmaking and brands – especially dynamic brands that are part of experiential retail.

Since 1996, the MAPIC Awards reward excellence, innovation and creativity in the retail real estate industry, celebrating the industry’s most useful, sustainable and visionary projects. This year, the MAPIC Awards feature a number of new categories, reflecting MAPIC’s commitment to serve communities, businesses and the planet. The entry phase of the competition is open until July 22, 2024.

Following the recent addition of 12 new tenants that will further differentiate the retail and lifestyle destination’s offering, the letting of office space at Westfield Hamburg-Überseequartier also continues to progress successfully. The Hamburg-based management consultancy WAYES, which focuses on restructuring, litigation, transactions, planning, interim management and tax consultancy, and Unibail-Rodamco-Westfield (URW) have signed a long-term office lease agreement.

Parndorf is a great example of how tourism is increasingly linked to shopping. This summer, Designer Outlet Parndorf will again come up with special campaigns and attractions to create a special summer vacation feeling for the whole family. Mario Schwann, General Manager of Designer Outlet Parndorf, expects the record year 2023 to be outperformed again, with strong tourism figures from Austria, cross borders and the EU contributing to this – Non-EU-tourism performance is also showing a positive trend.

Designer Outlet Algarve, the premium outlet village for the south of Portugal and Spain, kicks off construction for its center extension. By the summer of 2025, up to 25 new stores will open on an additional 4,000 sq m of gross lettable area, creating around 150 jobs.

In the ever-evolving hotel industry, there is one category that really stands out – hotels, explains Will Odwarka, Founder and CEO of Dubai-based Heartatwork Hospitality Consulting. The hotel landscape is changing on a global scale as hotels seek to attract and cater to a more diverse and international clientele with their F&B and retail offerings. It is a fact: Hotels, gastronomy, and retail go together.

The commercial benefits of accommodating multiple uses in one development are clear: If the offer and environment are tailored correctly, footfall – and therefore turnover and rents – can be increased. Nevertheless, there is a great reluctance to create true mixed-use developments due to the inability to truly understand the different requirements of different user groups, according to a joint report by Pragma and Benoy.

In recent years, the intertwining of retail and hospitality has emerged as a crucial factor in the attractiveness of destinations. By integrating shopping opportunities with accommodation options, innovative concepts are created that offer unique experiences for tourists and locals. Thomas Mark, President of MK Illumination, explains how recent developments have set new standards for retailtainment.

“Development in the future can only be a win-win-win situation, if you can tighten the building, and make it more profitable on the space per sq m” – Making use of the available space as efficiently as possible is one of the key components of a successful retail-hotel synergy. The latest ACROSS Retail Talk, “Retail and the Hotel industry” sheds light on the relationship between Retail and Hotel, and how they might profit from each other, with the high-caliber panel concluding: Combining the retail and hotel sectors works best if the market and demand for it is clear, and if the best possible partners are sought out, especially on a local level.

It is beneficial for real estate developers, investors, retailers and hoteliers alike to explore the potential for collaboration between the retail and hotel sectors, explains Lars Jähnichen, CEO of IPH Group. Some players have already shown how one can benefit from the growth of the other. “Das Gerber” in Stuttgart is an excellent example of the successful revitalization of a former single-use shopping center in the midst of ongoing operations. Today, it features 11 different types of use under one roof – including a hotel.

Shopping centers and hotels have increasingly become complementary assets that together, particularly in city-center locations, form a mutually reinforcing symbiosis. Both asset classes are characterized by a variety of offers, service qualities, and experience factors. When combined, the result is an even better mix of uses and, therefore, a win-win situation for everyone involved, explains Torsten Kuttig, Director Hotel Development at ECE Work & Live.

Retail tourism is here to stay. Travelers collectively spend billions of euros every year when they shop. They create jobs, providing income for retailers, craftsmen, and designers. Retail is one of the world’s most diverse industries, shaping every part of the travel experience, and retail tourism is playing a pivotal role in the recovery of the travel and tourism sector, which saw inbound tourism revenues surge by 82 percent in 2022, according to the World Travel & Tourism Council (WTTC). Despite all the challenges brought on by the pandemic, retail tourism remains strong. Furthermore, if tourism and hospitality are to play an important role in the future of retail, then the presence and location of hotels is crucial, experts say. What, however, does the joint potential of the retail and hotel industry look like? This ACROSS cover story analyzes the synergies between the retail and hotel industries.