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RETHINKING BRICK-AND MORTAR RETAIL IN ORDER TO REDEFINE SUCCESS IN RETAIL

In an era in which e-commerce has gained significant influence, brick-and-mortar retail faces various challenges. These challenges have created an opportunity to rethink and renew the conventional shopping experience. The Turkish retail world is one step ahead when it comes to experience-oriented retail. Turkish shopping centers and young brands, in particular, offer their customers products as well as experiences that go far beyond shopping. Many brands are bringing this philosophy to Europe as part of their expansion strategies.

credit: ACROSS

ACROSS Retail Talk: Rethinking Brick-And-Mortar Retail — “Continuous, Step-By-Step Improvement Of The Shopping Experience Is Key”

“Change for the sake of change is not a good concept because it just creates extra costs. If a retailer´s concept and strategy work as intended then offering occasional surprises, and introducing smaller changes is more beneficial. Drastic changes must be kept as a last resort for cases where a concept or strategy is not working.” Our latest ACROSS Retail Talk, “Rethinking Brick-and-Mortar Retail By Increasing the Shop Floor Experience,” revealed, among other things, that to avoid predictability and ensure an exciting shopping atmosphere at a location, having the right mix of data and creativity is necessary, as it can turn an average, predictable visit to a location into a memorable experience.

credit: ACROSS

“Rethinking floor space – How to Increase Experience per Square Meter”

Retailers who can always find answers to consumer needs will survive. Here are some great examples of retailers that are already (re-)thinking floor space and stage themselves for the customer, appeal to all their senses, create a holistic experience, and whose success can no longer be measured in mere sales figures.

credit: Mallcomm

WHY COMMUNITY IS THE BIGGEST THING WE’RE NOT TALKING ABOUT

Hardly any other word has characterized the real estate industry lately as much as transformation. It describes many different aspects and involves all stakeholders. However, one area that is often neglected is community building. We are ignoring the most critical group: the users and consumers. David Fuller-Watts, CEO of Mallcomm, explains in this interview what community building should stand for today and what the real estate industry, including proptech, needs to do to serve their communities’ changing needs.

Skyline Plaza exterior design. /// credit: ECE

Skyline Plaza Receives Extensive Modernization For Over 35 Million Euros

A good ten years after its opening, Skyline Plaza in Frankfurt am Main, which is jointly owned by Allianz and ECE, is receiving more than 35 million euros for an extensive modernization program. With new tenants and concepts, a revised design and numerous additional offers and services, it is being comprehensively prepared for the future.

credit: Stratosferica

Utopian Hours Festival Turin: Taking an international look at cities and rethink them.

Utopian Hours, taking place 18-20 October in Turin, Italy, is a three-day international event organized by urban knowledge agency Stratosferica, showcasing and discussing new concepts and inviting guests and audiences to suggest a new way of conceiving human evolution. Starting from the first edition in 2017, the festival aims to give for the eighth time a voice to the people behind these changes: City makers, activists, architects, and innovators share their experiences and stimulate new visions for the future and concepts of cities. ACROSS spoke to Daniele Vaccai, Project Developer at Stratosferica, about the festival, its program, and speakers.

credit: ROS Retail Outlet Shopping

ROS Has Launched Its First AI Autumn Campaign

ROS Retail Outlet Shopping has created its first AI-generated campaign that will be used across its entire portfolio in seven European countries this autumn, becoming a pioneer and the first operator in the retail real estate industry to apply this technology in a campaign.

credit: Scotch & Soda

Scotch & Soda Plans To Hold On To Its German Market Presence

Following the start of the brand´s insolvency proceedings in Germany earlier this week, according to a recent interview between Bluestar CEO Joseph Gabbay and the German “Textilwirtschaft”, the US investment company, which owns the Scotch & Soda brand rights, is planning to hold on to the market.

credit: ACROSS, Plaace

Plaace — Understand Your Area In A Better Way

Plaace is a rapidly growing Norwegian tech startup aiming to create vibrant streets and cities with a platform fuelled by state-of-the-art analytics and newly available data sources to enable smarter decisions for every actor involved in the retail sector.

credit: Rossmann

Rossmann To Open Its First Store In Switzerland

ROSSMANN has long been known and loved by Swiss customers who previously had to travel to Germany to do their shopping. Despite initial plans to open its first store next year, the drugstore company secured the opening for already this year, with more to follow.

Food court design at CCA. /// credit: umdasch The Store Makers

umdasch To Design New Food Court At City Center Amstetten

The City Center Amstetten shopping center is planning a new food court area that will offer even greater culinary variety. umdasch The Store Makers, the Amstetten-based shopfitting and design expert, is responsible for the concept of the new food court.

credit: Foot Locker

Foot Locker To Exit Nordic Countries By Mid-2025

Foot Locker plans to shut down stores and e-commerce operations in Denmark, Norway and Sweden. This will result in the closure or transfer of operations for approximately 30 stores of the company’s 629 stores in Europe, expected to be completed by mid-2025.

credits: ON running, saint laurent bebylone, freitag, pj.lobster, the (any)thing, veja

Ten Of The Coolest Stores In Europe

The General Store, an Australian consulting agency, presented the 50 coolest stores in the world at the World Retail Congress in Paris. According to the consulting agency, the so-called coolness factor is of great importance at the moment: in addition to design, service, and impressive experiences, creativity, cult status, and commercial viability were decisive factors in the evaluation.

CEO PERSPECTIVES 2025 – When the Tenant Thrives, the Asset Flies
What will it take in 2025 for an asset to take off? For this special, we asked leading figures in the European retail real estate sector what they see as the most significant current challenges, as well as the solutions needed, for retail assets not just to survive but to prosper.
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