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Marcus Wild is a Member of the Executive Board of SPAR Group Austria /// credit: IMAGE: PETER OSWALD

ACTIVE PARTNERSHIPS WITHIN THE SHOPPING CENTER BUSINESS: WE HAVE TO BE OPEN TO ADDRESSING THE CORE AREAS OF SOCIETAL CONCERN

SPAR subsidiary SES – Spar European Shopping Centers and, more specifically, its responsible SPAR Executive Board Member Marcus Wild, the Founder and long-standing CEO of the company, are the pioneers of numerous innovations within the industry. While it is rooted in retail, that’s not the only reason why the company has always relied on partnerships – with retailers at its shopping centers and, more increasingly, with new players outside the traditional retail scene. As a result of a joint venture concluded in the summer, health parks will be operated by SES at selected shopping centers in the future. ACROSS Managing Director Reinhard Winiwarter spoke with Marcus Wild about the long-term benefits of such partnerships, their impact on the future of shopping centers, and why thinking outside the box is always worthwhile.

Aerial view of the newly opened Westfield Hamburg-Überseequartier. /// credit: BBE Retail Consultancy

BBE Retail Consultancy Highlights Risks Of Überseequartier For Hamburg’s City Center

Westfield Überseequartier in Hamburg’s HafenCity officially opened its doors on April 8. By combining retail and experience concepts, Überseequartier could become a tourism magnet and economic driver that will further strengthen Hamburg as a metropolis. However, this success is not guaranteed for Hamburg, as there is also the danger of a weakening of the city center.

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. /// credit: Sale Jančević

BIG CEE And EBRD Sign A New Financing Package For Five Centers

BIG CEE has signed a financing agreement with the European Bank for Reconstruction and Development (EBRD) worth 100 million euros. BIG CEE will use the funds for its development in the Balkans to build three new retail parks in Serbia, further expanding its network. In addition, part of the funds will be allocated to refinancing two existing retail parks.

Exterior of Thalia's flasgship store in Cologne, Germany. /// credit: ACROSS, Thalia

Thalia Mayersche — A Real Figurehead In The City Center Of Cologne

Right in the heart of Cologne, Thalia offers a special kind of bookshop: Visitors can look forward to an extensive range of books, games, stationery and gift ideas in an exceptionally designed sales area. The mix of modern and vintage atmosphere invites everyone to browse and linger with the help of many of its leisure-oriented features, and programs, such as its cozy café or the exciting events, readings and workshops that regularly take place at the store.

Left-to-right: Castel Guelfo The Style Outlets in Bologna, Italy, and José María Escobar the Technical Director at NEINVER. /// credit: NEINVER

REVITALIZING RETAIL: NEINVER’S COMMITMENT TO MODERNIZING OUTLET CENTERS

Outlet centers are evolving to enhance customer experience, with renovations playing a key role in transforming shopping into a social experience. NEINVER, a leading outlet developer, investor, and operator, is actively advancing its plan to modernize the portfolio with refurbishments completed or underway across its Spanish and Italian portfolio. ACROSS spoke with José María Escobar, NEINVER’s Technical Director, to learn more about the latest and upcoming renovation projects.

Development of environmental certifications in the shopping center sector from 2024 to 2025, /// credit: RegioData Research

Shopping Centers In Europe – Rapid Steps Towards Sustainability

Over the past twelve months, there has been significant progress toward sustainability in the European shopping center landscape. According to the latest RegioData analysis, a clear trend has emerged: an increase in environmental certifications and a decline in non-certified buildings. This not only highlights the transformation in the construction industry but also underscores the growing importance of ecological standards.

credit: McArthurGlen

Frey Accelerates Growth In And Through The Outlet Segment – also with the signing of Designer Outlet Center in Berlin

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

Das Gerber shopping center, Stuttgart, Germany. /// credit: IPH Group

Shopping Centers In Germany Need A Narrative And A Willingness To Invest

As the potential for retailers to generate footfall themselves is becoming more limited, shopping centers in Germany need to closely examine their own management strategies, and their approach to repositioning, revealed an expert panel at the joint press conference “Outlook Retail Real Estate 2025”, as they examined the German commercial real estate market’s current challenges and opportunities.

Credit: WESTFIELD SHOPPING CITY SÜD

Westfield Shopping City Süd, Austria: At Its Best, a Shopping Center Is People’s First Port of Call

Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

credit: MALLCOMM

DATA SHARING – PUTTING COMMUNITY FRONT AND CENTER

“First, ask why!” That is the most important piece of advice that Mark Bruce, Data & Insights Director at Kinexio — formerly Mallcomm — can give. As data begins to redefine the retail experience, a key question that we must ask ourselves is: “Why should we share data?”. To many the idea of sharing data is clouded with questions around how it will be used, and what the implications will be. However, as businesses shape and implement their data strategies, there is a real opportunity to use data for good, especially in the landlord-tenant relationship and in order to maximize ROI.

credit: ROS Retail Outlet Shopping

HOW DATA DRIVES OUTLET CENTER PERFORMANCE

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.

credit: Supernova

Gift Card Solution: “Giving SHOPPING CENTERS ANOTHER COMPETITIVE EDGE”

SmartGifty is a web-based gift card management solution, especially useful for shopping centers. Through this solutions shopping centers’ management or marketing department have complete access to all data for all shops and all centers in the chain. They can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. Supernova was one of the first clients of SmartGifty and Supernova gift Card is the most popular Shopping center. Supernova CEO Markus Pinggera talks about his experience with the solution.

Gesundbrunnen-Center, Berlin, Germany. /// credit: ACROSS, ECE

Place Of The Week: Gesundbrunnen-Center Berlin

Gesundbrunnen-Center in Berlin, Germany, offers everything under one roof. With the recently announced expansion of the mixed-use shopping destination, the center further cements itself as an outstanding highlight of the German capital’s retail and office offer.