Image: MK Illumination

Schultheiss Quartier’s seasonal sparkle

Schultheiss Quartier is a shopping center in the Moabit district of Berlin.

In August 2018, it opened its doors to reveal a contemporary center filled with local history, thanks to the mall’s integration of the listed Schultheissbrauerei (Schultheiss Brewery) that operated in the area from 1841 for over 140 years. As the Christmas season approached, the center knew that it wanted to create an impression with holiday lighting, but it needed to work with a festive lighting specialist that could create the right look-and-feel, and who understood the intricacies of installing festive lighting and decoration in and on listed and protected structures.

MK Illumination won the tender with a red, gold, and green festive concept that struck the balance between traditional and modern, incorporating greenery and products from their Organic range to create a festive feeling that was fresh, fun, and inspired by nature. This festive atmosphere not only lit up the center’s interiors but also the old brewery’s inner courtyards, one of which was the location of Schultheiss Quartier’s Christmas market. A giant Christmas tree and a canopy of overhead lights added extra magic to the market, encouraging visitors to linger longer. The center’s external façades weren’t neglected, either: strings of warm-white lights adorned columns, window frames, and architectural contours, turning Schultheiss Quartier into an instantly recognizable winter landmark.

“This was a project that required precision in planning to make sure that deadlines were met, historical features were preserved, and to create a festive experience that delighted visitors,” said Christian Dotzauer, MK Illumination’s Head of Sales for the Retail Real Estate sector in Germany. “I’m pleased to say that thanks to an excellent working relationship with the center, we were able to create something that we’re all proud of. Visitors loved the experience of Schultheiss Quartier over Christmas, and they rewarded us with positive feedback, bright eyes, and social media engagement. We’re looking forward to seeing how the center’s festive flair attracts and delights visitors in years to come.”

Read the full story, see more lighting insights and ideas, or get in touch with our Retail Real Estate team directly for more information. 

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