Credit: Umdasch Shopfitting, Cheil
Retail

A Samsung Store as a Reference

Samsung’s store in Paris is a high-end shop for electronic products that sets standards for equipment and design. Umdasch Shopfitting is therefore proud to have been selected by the Korean company as a partner.

The Austrian firm Umdasch Shopfitting Group GmbH worked on the Samsung project together with the retail design agency Cheil in France. To ensure a perfect result, two teams sprang into action, continually visiting the ongoing construction site, taking exact measurements, and maintaining dialog with the architects. Umdasch Shopfitting also cooperated with a freelance partner to create a concept for Samsung from a single source. The goal was to create a store environment that blends perfectly with the products and reflects the DNA of the Korean Group: the focus is on round shapes, premium furnishings, and the latest technology.

In harmony with the corporate design

The store’s digital equipment is an undoubted highlight: electronic applications, screens, tablets, smart phones, watches, etc. Umdasch Shopfitting’s professional experience was needed to ensure adequate integration of the digital shop fittings into the physical shop building. In addition, numerous electricians were involved to ensure smooth implementation. The Austrian company has developed a store that harmonizes perfectly with Samsung’s corporate design and values.

In addition to the exciting project environment, there were also some challenges to tackle: The partners spent hours on the shop concept to find a solution that fit the requirements of a store custom-designed according to analyses of visitor flows while also passing muster with French regulators. There also turned out to be some obstacles that sprang from the neighboring concert hall, which remained in operation throughout. Concerts, tennis events, and many other functions sometimes made it difficult for the project staff to access the Samsung store. Umdasch Shopfitting nevertheless managed the on-time opening of this flagship project with premium furnishings and modern floor and lighting elements at the end of last year.

 

Credit: Umdasch Shopfitting, Cheil
Credit: Umdasch Shopfitting, Cheil

 

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Retail MORE

Decentralization and the future of retail in German city centers

As if retailers in German city centers have not had enough to contend with in recent years–primarily driven by growing competition from online retailers–now they are also confronted with even bigger economic problems due to the Corona pandemic and the associated restrictions and closures. A continuous analysis of visitor development by GfK shows what has actually happened since the start of the pandemic, who the losers and even bigger losers of the pandemic are, and what the future holds.

Going Forward! Europe’s food retail sector in the corona-year 2020: the storm of the century

Europe's food retailers are being put to the test by the eco- nomic consequences of the natural disaster Covid-19. This is a very special kind of weather situation. While non-food retailers and the food service industry are in sheer despair in the face of the calm caused by government-imposed lockdowns, the "system-relevant" food retail sector has been confronted with a veritable storm tide since the sec- ond quarter of 2020.

Food retailers in their own words

Industry leaders told us about the sales impact Corona had on their business in 2020. They also explain what fundamental changes in location, sales, and marketing strategy they are planning for 2021/2022 in response to the widespread economic impact of the pandemic.

Allowing young talents to completely rethink retail

Union Investment and Sierra Germany launched their latest edition of First Store by Alexa–a campaign by Berlin’s well-known shopping center Alexa. Ralf Schaffuss, Head of Retail Asset Management of owner Union Investment Real Estate, and Jens Horeis, General Manager of Center Management company Sierra Germany, talk about their latest innovation of the competition.

A closer look at Belgian retail parks

Retail parks have been the best performing and most resilient retail format in Belgium prior to and throughout the Covid-19 pandemic, resulting in a slight compression in yields by 25bps since the beginning of the year according to new research by CBRE commissioned by Mitiska REIM.

25 new brands came to the Czech market in 2020

Despite the coronavirus crisis, this is one brand more than 2019, according to a market survey by Cushman & Wakefield.