Thanks to the solution from SIX, gift cards can be ordered with a design tailored to each individual shopping center. Image: SIX

Gift Cards for Shopping Centers: Individual and Innovative

RETAIL TECHNOLOGY | Gift cards are becoming more and more popular. With a shopping center gift card, consumers are always sure to give the right present. That is why it is also important for malls continuously to adopt to this trend and offer their own individualized gift cards.



As a specialist in card-based payment solutions, SIX Payment Services currently provides more than 25 shopping centers with a successful and innovative gift card system.

The gift cards can be used at all POS payment terminals and support a fully automated clearing with the individual stores. Additionally, they serve as the perfect marketing tool to increase customer frequency. Today, malls in Austria, Germany, the Czech Republic, Slovakia, Slovenia, and the Netherlands already use a gift card solution from SIX.

The quick and easy issuing of gift cards on the spot and the automatic billing of individual merchants are the most compelling reasons for choosing an electronic gift card system from SIX Payment Services. The payment takes place via the existing POS terminal, with no investment costs for the individual stores. The gift cards can be loaded directly at the center info points with an individual amount.

The card holder then has the freedom to shop in the store of his choice. Any credit remaining on the card can be used for the next purchase.

More sales than with a paper voucher system

Experience at numerous shopping centers has shown that, in comparison to a
paper voucher system, significant increases in both sales and customer loyalty can be
achieved with a gift card solution.

Marcus Remark, Center Manager CentrO Oberhausen, explained: “As gift cards became increasingly popular, we also wanted to provide our customers with this special service. With the gift card solution from SIX, we can provide gift cards in our own CentrO design. Our visitors can buy a high-quality gift for any occasion quickly and conveniently.”

“The one-time loadable prepaid gift cards have experienced strong growth over the last 10 years. Our customers appreciate the convenience of our gift card system. We will continue to rely on this strong sector, particularly in the field of B2B and shopping center retail solutions,” said Thomas Csipko, Managing Director SIX Payment Services Austria and Head of Financial Industry Services Austria & CEE.

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