Towards Sustainable Private Labels – What is the Consumer Behavior Relating to Private Labels in the UK and Poland?

This research paper offers a comparative analysis on consumer data. It looks at     private labels and generic products and compares consumer behavior. It examines facts from Western Europe and the UK, and it evaluates  price and quality indicators for different products in different markets.                                                                                                                                                                                                                                                                                                                                                                                                                

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