Surviving the Retail Apocalypse: What to learn from “Clicks-to-bricks”

There are two major trends driving the changes within the retail sector. The first is the demand of sustainable products; and the second one, is digital shopping and fast delivery. Focused on market trends and European retailers, this study closely looks at customer consumption patterns, the role of social medial and retailer operations, also providing a general forecast about future commercial changes in Europe.

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