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Retail Transformation under the influence of Digitalization and Technology Development in the Context of Globalization

In view of sustainability, digital innovation, and globalization, this study addresses the digitalization of national retail chains in the Russian Federation. This study refers to the internal business environment in Russia, and it analyses the factors that influence the transition and sustainable development of the retail industry. It also offers a comparative analysis of the structural changes of 50 top global retailers, including European ones from the UK, Netherlands, France, and Germany

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