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Places of Phygital Shopping Experiences? The New Supply Frontier of Business Improvement Districts in the Digital Age

A wave of changes in the retail sector has impacted the traditional capital concentration, internationalization of store concepts and various diversification formats. In these days multichannel business models and retailers’ operations are inescapably connected to both physical and virtual spaces. This research considers the latest changes within the retail sector, including urbanization changes, COVID regulations, and digital retail management strategies

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