Using a web-based experimental design for assessment, this research paper shows the utility approach of discount venture brands and customers’ perceptions about retailer brands, while focusing on customers’ preferences between conventional budget brands and discount venture brands in the UK.
Disclaimer: All studies and research articles here presented are distributed by open sources. The publication and intellectual property rights (IPR) are entirely reserved for the authors and institutional sources. ACROSS Magazine accepts no liability for any infringement of IPR in any research material but will remove such material from public view in the event of an allegation of any such infringement.
By entering my e-mail address and clicking the “Subscribe” button, I declare my consent to ACROSS Medien – und Verlags GmbH to send me information on a regular basis about expert opinions, current trends, latest news, and industry events by e-mail. Being aware that I can revoke my consent to ACROSS Medien- und Verlags GmbH at any time. Privacy Policy
ACROSS Medien und Verlags GmbH
1010 Vienna, Austria
Ebendorferstraße 3|10
Phone:+43 1 533 32 60-0
E-Mail: office@across-magazine.com
For detailed information about ACROSS, the international and independent trade medium for placemaking in Europe please visit:
Media Presentation and Rates
© ACROSS Medien und Verlags GmbH, All rights reserved
