Digitalization and Strategic Transformation of Retail Chain Stores: Trends, Impacts, Prospects

Digitalization has become a crucial tool to stay competitive in globalized dynamic markets. This research paper presents an evaluation of the implementation of innovative digital technologies, its diverse trends, and the level of customer receptiveness

Publisher: Multidisciplinary Digital Publishing Institute (MDPI)
Author(s): Galina Kudryavtseva, Irina Kapustina, Victor I. Shishkin, Victor V. Shishkin, Yury Malenkov
Year: 2021
Categories: Development, Retail Brands
Region(s): Russia
Keywords: digitalization, digitalization drivers, new trends in retail, retail chain stores, retail chain stores transformation, system model of digitalization
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