Credit: MAPIC
Ticker

Reed Midem to Launch the First Global Leisure Event at Mapic 2019

Mapic launches international sister event accelerating the integration of Leisure in lifestyle destinations.

Reed Midem, organisers behind events including Mapic and Mipim, is set to launch the first global leisure event at this year’s Mapic, a day before the main Mapic event which takes place in Cannes between November 13-15. The launch of a dedicated Leisure event aims to demonstrate that the ability to incorporate experiences is fundamental not only for retail spaces, but for urban places as well.

The full-day event will invite leisure operators ranging from e-gaming and theme parks to live music, museums, art galleries, wellness and food, as well as retailers, brand owners, suppliers, urban planners, media, architects and property developers. The participants will gather to co-create new sustainable business models in order to build the lifestyle destinations of tomorrow.

Nathalie Depetro, Director of Mapic, commented: “As the digital revolution has caused consumer behaviours to transform, customers are now craving experiences, conviviality, socialisation, education and new discoveries. Supporting prosperous leisure time will be a challenge for the entire industry, as cities and districts have to become better places to live. We are committed to embracing this change, which is why this new event is being launched at this specific time.”

This first edition of the event will consist of a full dedicated day integrating networking with a jam-packed conference programme, with key topics including Emerging Leisure Concepts, Screen-Based Entertainment Concept and IP-Based Entertainment Concepts, as well as a total of six Learning Sessions with themes ranging from Becoming a Destination: Shopping Mall Repositioning with Entertaining Experiences to Food & Leisure: The Winning Combination.

A keynote will be delivered by Andreas Veilstrup Andersen, Executive Vice President of Tivoli Gardens, the world-renowned amusement park located in central Copenhagen, speaking on the topic of Leisure: The Cutting Edge of Urban Enchantment and exploring how leisure and entertainment plays a crucial role in the attractiveness of cities. He said: “There is a fine line between retail, attractions and other types of leisure, and that line has become thinner over time. Things are changing rapidly, and we will see all kinds of destinations competing with each other in the future. Given that tourists and visitors are now buying expectations, experiences and memories, operators need to look at what theyare offering as a whole, with a view on what the customer gets from that experience.”

In addition to the stand-alone leisure event, Mapic itself will have an extensive leisure component, offering a series of leisure talks and workshops and an exclusive leisure zone. This further highlights the importance of leisure and retailtainment, which offer new opportunities and diversified new revenues in an industry where changes in consumer behaviour and declining footfall has taken its toll on physical retail pure players. As traditional anchor tenants require less space, leisure can be used to fill the surplus square footage, while offering customers something which cannot be replicated online. It also provides other benefits such as increased dwell time, increasing repeat visits, widening a center’s catchment area and differentiation from competitors. Research from Leisure Development Partners in partnership with Mapic, published in a white paper this month, shows that bringing a leisure concept into a retail space increases its footfall by 2-4 per cent and the retail spend by between 2 and 16 per cent.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

People in move

Recruitments, promotions and appointments...

SIGNA joins united nations global compact

SIGNA Prime and SIGNA Development are becoming participants of the UNGC. +++ Commitment to the UNGC’s model of sustainable development and ten universal principles.

St David’s Cardiff signs BoConcept as post-lockdown deals continue

The St David’s Partnership, owners of St David’s Cardiff, has announced the signing of Danish premium lifestyle and furniture brand BoConcept, with the brand set to launch a UK debut store concept in early 2021.

Denis Sokolov appointed as Chair of ULI Russia

The Urban Land Institute (ULI) has announced the appointment of Denis Sokolov, Partner and Head of Research and Insight at Cushman & Wakefield, as Chair of ULI Russia – one of 14 European National Councils.

Ingka Group: Robust performance and accelerated investments in omnichannel and sustainability

Ingka Group reported a total revenue figure of EUR 37.4 billion (EUR 39.2 billion FY19) for FY20i across its three business areas (IKEA Retail, Ingka Investments and Ingka Centres), despite the challenges presented by the COVID-19 pandemic. The company remains guided by its commitments to people and planet and has continued to accelerate investments in online and sustainability – and to make strides on its transformation journey.

Tbilisi Outlet Village development officially launched – the first outlet at the crossroads of Europe & Asia

Tbilisi Outlet Village, a 20,000 square metre GLA development near the capital of Georgia, is developed by Georgian Outlets & Resort Group in close collaboration with TORG The Outlet Resource Group.