Image: designer outlets Wolfsburg

Record year 2016: 2.8 million visitors for the designer outlets Wolfsburg

With about 2.8 million visitors and another significant turnover plus compared to the previous year, new records were set at the designer outlets Wolfsburg.

After opening a Dean & David restaurant in January 2017, the center is fully let. “We have inquiries from many other top brands and will therefore have to change up our tenant portfolio this year to accommodate these new shops at the center,” says Managing Director Stephan Schäfer.

In the past year, the center has already made numerous improvements. Levi’s, Roy Robson, Sarar, Le Creuset and The Body Shop have been extensively rebuilt. With the new openings of Jack Wolfskin and Hunkemöller, the center now offers a larger selection of outdoor and lingerie wares.

Once again, the designer outlet center Wolfsburg played a pioneering role: in January, Dean & David opened the first restaurant in an outlet center and contributed to a perfect start of the new financial year for the designer outlets Wolfsburg. Liebeskind and Gant have also reopened their recently remodeled stores.

“We are very pleased that we were able to significantly increase visitor numbers and revenues again for the ninth year in a row. These are the best prerequisites for the beginning of the third construction phase, which will be starting this year,” says Managing Director Stephan Schäfer.

Above all, the number of visitors from the further catchment area has risen compared to the previous year, so that in 2016 more than three quarters of the visitors came from the supra-regional catchment area of Wolfsburg.

Center Manager Michael Ernst commented: “With the designer outlets Wolfsburg we now represent one of the strongest supra-regional visitor magnets in Wolfsburg and the region. Even cars coming from Berlin, Hamburg, Kassel and Bielefeld are no longer a rarity on weekends.”

The year 2017 marks the 10th birthday of the designer outlets Wolfsburg. On this occasion there will be many different events and activities at the center to celebrate the anniversary accordingly.

“This year, we have prepared a lot of novelties for our visitors,” says Michael Ernst. “Also, the LSW construction site in front of our doorstep should be completed this year, so together with our neighbors we look very much forward to a brand new Nordkopf and the improved connection with Porschestraße.”

The designer outlets Wolfsburg opened on December 15, 2007 and now offer 17,500 sq m of rental space with outlet brand stores operated directly by the respective manufacturers like Abercrombie & Fitch, Adidas, Calvin Klein, Marc O’Polo, Michael Kors, Nike, Polo Ralph Lauren, Superdry, Timberland, etc.. The center currently employs more than 550 people.

Follow ACROSS on


fb-art 150

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Shelley Sandzer promotes Tony Levine to Director of Leasing

Shelley Sandzer has promoted Tony Levine to Director of Leasing. Tony will work alongside joint-Managing Partner, Ted Schama, in representing leading landlords in securing new F&B and leisure brands for their destinations.

Angelo Gordon and Kintyre acquire Park Center Treptow in Berlin

A joint venture partnership between Angelo Gordon, a global investment manager, and Kintyre the Frankfurt-based independent real estate investor and asset manager, have acquired Park Center Treptow in Berlin.

Slovak National Theater Summer Gala at Eurovea Square

After corona lock down, cultural events were missed by many.

Realm announces flurry of international brands set to join Livingston Designer Outlet in Scotland

Specialist asset manager, Realm, has exchanged with three new global brands opening at Scotland’s largest outlet centre, Livingston Designer Outlet. The deals, totalling 6,060 sq ft, include PUMA, Samsonite and Police and reflect the centre’s strong trading period during Q2 2021 following the reopening of non-essential retail in April.

Decathlon expands into Styria for the first time: Austria’s most modern store opens in Seiersberg-Pirka in 2022

Sports enthusiasts in Styria can look forward to Decathlon's first branch in Styria. The French sporting goods manufacturer and retailer is opening its fourth location in Austria in Seiersberg-Pirka, south of the provincial capital Graz. Already in the first half of 2022, athletes from the region will have access to high-quality sporting goods for more than 70 sports on an area of 3,000m2. Styrian athletes will find everything their hearts desire in Austria's most modern Decathlon store in the near future.

British Corner Shop Opens European Distribution Centre

Bristol-based online grocery store,  British Corner Shop, has  announced it has opened a  new warehouse  in  the Netherlands after Brexit caused a surge in demand across Europe.