Image: designer outlets Wolfsburg

Record year 2016: 2.8 million visitors for the designer outlets Wolfsburg

With about 2.8 million visitors and another significant turnover plus compared to the previous year, new records were set at the designer outlets Wolfsburg.

After opening a Dean & David restaurant in January 2017, the center is fully let. “We have inquiries from many other top brands and will therefore have to change up our tenant portfolio this year to accommodate these new shops at the center,” says Managing Director Stephan Schäfer.

In the past year, the center has already made numerous improvements. Levi’s, Roy Robson, Sarar, Le Creuset and The Body Shop have been extensively rebuilt. With the new openings of Jack Wolfskin and Hunkemöller, the center now offers a larger selection of outdoor and lingerie wares.

Once again, the designer outlet center Wolfsburg played a pioneering role: in January, Dean & David opened the first restaurant in an outlet center and contributed to a perfect start of the new financial year for the designer outlets Wolfsburg. Liebeskind and Gant have also reopened their recently remodeled stores.

“We are very pleased that we were able to significantly increase visitor numbers and revenues again for the ninth year in a row. These are the best prerequisites for the beginning of the third construction phase, which will be starting this year,” says Managing Director Stephan Schäfer.

Above all, the number of visitors from the further catchment area has risen compared to the previous year, so that in 2016 more than three quarters of the visitors came from the supra-regional catchment area of Wolfsburg.

Center Manager Michael Ernst commented: “With the designer outlets Wolfsburg we now represent one of the strongest supra-regional visitor magnets in Wolfsburg and the region. Even cars coming from Berlin, Hamburg, Kassel and Bielefeld are no longer a rarity on weekends.”

The year 2017 marks the 10th birthday of the designer outlets Wolfsburg. On this occasion there will be many different events and activities at the center to celebrate the anniversary accordingly.

“This year, we have prepared a lot of novelties for our visitors,” says Michael Ernst. “Also, the LSW construction site in front of our doorstep should be completed this year, so together with our neighbors we look very much forward to a brand new Nordkopf and the improved connection with Porschestraße.”

The designer outlets Wolfsburg opened on December 15, 2007 and now offer 17,500 sq m of rental space with outlet brand stores operated directly by the respective manufacturers like Abercrombie & Fitch, Adidas, Calvin Klein, Marc O’Polo, Michael Kors, Nike, Polo Ralph Lauren, Superdry, Timberland, etc.. The center currently employs more than 550 people.

Follow ACROSS on


fb-art 150

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

McArthurGlen Opens Doors to Major £160 Million Shopping Destination Near Birmingham

McArthurGlen celebrates the opening of McArthurGlen Designer Outlet West Midlands, its major new £160 million fashion destination that is set to be the only stand-alone shopping centre to open in the UK this year.

Responding to the pandemic’s impact

How PropTech is supporting the opening and recovery of malls and the continued expansion of retail.

Webinar tip: MK Illumination, umdasch The Store Makers and Bartenbach present „Out of the dark–into the light”

April 23, 2021 at 10am. In this exciting webinar, participants gain fascinating insights on innovative lighting installations for retail.

ECSP Hosts First Members Assembly, Announces New Executive Board

ECSP is happy to announce that its first Members Assembly has taken place on 31 March 2021.

Neighborhood centers in Moscow’s suburbs see recovery in footfall

ADG group, a Russian development company, shared its results for the first quarter of 2021. As the government in Moscow has officially lifted restrictions and started free vaccinations, brick & mortar retail in Russia is on the road to recovery after the impact of the pandemic and ADG’s chain of neighborhood centers is poised to demonstrate strong dynamics.

Realm banks on F&B occupier growth with key appointment

Realm has grown its leasing team with the appointment of Caroline Helyer as leasing manager. Caroline will be working across several of Realm’s schemes – including Dalton Park, Milsom Place and Bedford Riverside – where she will be leading initiatives to secure new retail lettings and lease renewals, as well as enhance the customer shopping experience and F&B offering across the portfolio.