This is the seventh “Brand Oscar” to be awarded to the integrated design office. The title of Austria’s strongest architecture brand has gone to ATP every year since 2014.
The Real Estate Brand Award is one of the real estate industry’s most important honors and is based on the European Real Estate 500: a ranking of the 500 strongest corporate brands in Europe. This, in turn, was drawn up on the basis of the expert opinions of 109,000 sectoral specialists. The evaluation focused on the aspects of sustainability, innovative energy, and digitalization expertise.
“The EUREB award confirms our brand’s successful long-term strategy of rigorously implementing the culture of integrated design,” said a delighted ATP partner Horst Reiner. “This approach, which we have followed for many years, is a vital prerequisite for making the sustainable contribution that benefits our clients, our partners, and the built environment,” added the architect.
ATP designs complex building projects at more than ten European offices. But the design company, which is successful right across the continent, is notable for not only its size but, even more, for its cooperative way of working: the around 900 ATP architects and engineers design integrally, in interdisciplinary teams, “from a single source”. This unconventional pioneering spirit – with which ATP rejected traditional methods of dividing up design responsibilities as long ago as the 1970s – is continuing in the era of digitalization. Because the company-wide introduction in 2012 and the multidisciplinary ongoing development of Building Information Modeling (BIM) means that ATP has once again positioned itself as a pioneer. The office is now placing the internal industry standard that it has developed over the years at the disposal of its competitors as a means of taking the innovative efforts of the construction sector to the next level.