Surrounding the world-famous national stadium, Wembley Park’s transformation reflects its legendary past and strong cultural heritage where many of the world’s greatest musicians, entertainers and sportspeople have played. In his new role, Richard will be responsible for the leasing and asset management of retail and leisure on Wembley Park, complementing the separate leasing activities of London Designer Outlet, the capital’s leading fashion and lifestyle outlet centre.
When finished, the 85-acre mixed-use development will feature over 500,000 sq ft of retail and leisure in all. Other attractions include Wembley Park Market with entrepreneurial merchants and makers; London’s largest Boxpark; and the 1,600-seat Troubadour Wembley Park Theatre on the site of the former Fountain Television Studios. Richard Poyser will also be responsible for the direction and management of Nash Bond, the retained retail and leisure leasing agent.
Matt Slade, Retail Director of Quintain, said: “Richard brings a wealth of experience to our Asset Management team. Wembley Park is one of the largest and most all-embracing urban transformations currently underway in Europe. We’re creating a destination that will offer an appealing spectrum of retail, dining and leisure choices with a masterplan that features an imaginative spectrum of independents, alongside global brands and experiential events.
Richard will be able to make a major contribution in moving forward with this ambitious scheme.” Richard Poyser joins from Legal & General Investment Management Real Assets (LGIM RA) where he was Head of Retail Relationships & Leasing covering assets such as the Bracknell town centre regeneration. Previously, he was Project Director – Retail at Argent, with responsibility for the retail elements of the Kings Cross scheme, and Assistant Director – Retail at Hammerson.
Richard Poyser, Head of Retail Leasing & Asset Management for Quintain, said: “I am greatly looking forward to being part of the Quintain team. Wembley Park is projected to attract over 20 million visitors a year by 2027, and will benefit from £328m annual retail spend, putting it ahead of London districts such as Camden, Victoria and Ealing Broadway. This creates a significant opportunity for me to make a big difference to this area of London.”
Additionally, Wembley Park will be the largest single site of build-to-rent homes in the UK with some 20,000 full-time residents by 2027. Tipi, Quintain’s wholly-owned residential brand, provides design-led, lifestyle-focused apartments and an all-inclusive offer to those seeking an easier way to live in the capital. Wembley Park also includes The SSE Arena, Wembley which Quintain rotated, refurbished and reopened in 2006, a 361-bed Hilton Hotel and a 295-bed Premier Inn, and Brent Civic Centre which was built in 2012.