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PUMA opens design studio in Los Angeles

The opening of this creative studio is part of the company’s strategic priority to expand into the US market.

The PUMA Studio will open in early 2025 in the Los Angeles area. It will serve as an inspiration for the marketing and design teams to develop products and campaigns.

“The opening of our PUMA Studio in Los Angeles is an important strategic step for us to grow our business in the United States,” said Arne Freundt, Chief Executive Officer at PUMA. “Our new home will allow us to attract the best talent in one of the most dynamic and creative cities in the world to develop a great product offering for the US market.”

The new studio will provide an exciting environment for PUMA’s creative teams and complement the existing global and regional product teams in Somerville, Massachusetts. Currently, PUMA already operates a temporary office in L.A. and has been recruiting and hiring talented people there.

An important aspect of the location is its proximity to music and entertainment industry ambassadors. For them and other VIPs, there will also be a suitably equipped space with exclusive access to the brand’s latest products.


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