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Credit: ROS

PRÔM creates new look for Designer Outlet Warszawa, Gdańsk and Sosnowiec

PRÔM, the joint-venture of Peakside Capital and ROS Retail Outlet Shopping, created a new campaign for Poland’s premium centers with London based photographer John-Paul Pietrus and international top models.

Fashion, humour and positive energy are the ingredients of the upcoming advertising campaigns for the Designer Outlet Warszawa in Piaseczno, Designer Outlet Gdańsk and Designer Outlet Sosnowiec.

The premium outlet centers offer more than 100 polish and international fashion and designer brands, always with discounts up to 70%, in a unique architecture. The smart shopping destinations offer national and international designer and fashion brands like Armani, Calvin Klein, Guess, Levi’s, New Balance, Nike, Pandora, Tommy Hilfiger and much more.

“Above all, we wanted to create our own campaign so that the visuals show what is most important to us – fashion shopping in a joyful, energetic and dynamic way. We want to convey that shopping at Designer Outlet centers takes place in a positive atmosphere. Together, we have created a unique, expressive project and we are sure that it will appeal to both customers and tenants”, said Thomas, Reichenauer, Managing Director and Co-Founder, ROS Retail Outlet Shopping.

London based photographer John-Paul Pietrus and international top models

Fashion photographer John-Paul Pietrus took the photos, who is well-known for the right balance of art and commercialism. The photographer operating in London has gained the recognition of many companies from the fashion industry and has been awarded many times by the artistic community. The faces of Designer Outlet campaigns are international top models, which worked already for world-famous premium brands. The pictures include Flávia Lucini, Jordan Rand and Aurelien Muller.

“We entrusted this task to professionals and also very talented people. We are convinced that the new campaign will make us stand out on the outlet and shopping center market. Thanks to this, we will certainly be unique and noticed – both by the industry and customers. We have made every effort to ensure that our action is also appreciated by tenants. After all, the way we manage our centres and the marketing or advertising actions taken directly affect each of them”, added Agnieszka Kuś, Marketing Manager Designer Outlet Warszawa.

The first advertising campaign will start this fall. To emphasize the individual character of the photos and complement the message, the photographs will be accompanied by illustrations in the form of sketches, including Designer Outlet centers. Such an operation will additionally enrich the storytelling of the campaign, as well as make the photos acquire a unique atmosphere.