Mall of Switzerland. Image: FREO Financial & Real Estate Operations GmbH
Development

PREMIUM BRANDS IN THE BEST COMPANY

When it opens its doors in autumn 2017, the Mall of Switzerland will offer a unique mix of shopping experiences, enriched by a variety of fun leisure opportunities.

Located in central Switzerland, just north of tourist hub Lucerne and with excellent access to transport connections, the Mall of Switzerland will offer more than 150 shops and restaurants, supplemented by several fun attractions, such as indoor surfing by Jochen Schweizer, a Pathé 12-screen multiplex cinema including the largest screen in Switzerland and a ONE Training Center fitness and health club transforming the Mall into a vibrant venue for the whole family.

The CHF 450 M mall will comprise approximately 46,000 sq m GLA of retail and some 5,000 sq m of catering space, with additional restaurants located inside the separate leisure building. The Mall of Switzerland’s tenant mix will include both international and Swiss brands, supplemented by innovative pop-up stores and showroom concepts creating an everchanging shopping environment.

One of the many architectural highlights of the mall, and a novelty to the shopping landscape of Switzerland, will be the ‘jumping’ store fronts, individually designed by tenants to enhance the brand’s exposure and providing visitors a unique high street experience.

Classic style and subtle elegance, combined with a keen intuition for beauty, are embraced at ‘La Strada’, the Mall of Switzerland’s promenade of premium brands. Embedded on Mall 2 between the two mall hearts, the customer is presented with premium and lifestyle labels from fashion and shoes, beauty, jewellery, watches and accessories. Those who walk ‘La Strada’ will feel the unique charm of this noble surrounding immediately: selected Swiss and international brands uniting in this strong neighbourhood.

The heart of the whole project is ‘Ebisquare’: an open air ‘Third Place’ which combines a multitude of exciting year-round events and festivals such as a food market, providing opportunities for memories which online shopping just cannot provide.

More info: www.mallofswitzerland.com

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