The new space presents full women’s and men’s collections spanning yoga, running, training, and everyday comfort drawing the attention of sports and lifestyle consumers at launch. Westfield Arkadia, operated by Unibail-Rodamco-Westfield, serves as the brand’s chosen entry point into Poland, reinforcing the center’s positioning as a preferred destination for internationally recognized brands expanding into the region.
The opening also signals an expansion of URW’s existing partnership with lululemon, further deepening the premium athleisure offer at Arkadia. For the Polish market, it represents the arrival of a brand previously accessible only online or through travel abroad.
