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Image: Peggy Porschen | Sloane Stanley


Sloane Stanley has announced phase one of the opening for popular chic cake and confectionary brand, Peggy Porschen, at 219 King’s Road. Boasting a prime corner position, the 2,400 sq ft Parlour marks the second site for the brand, after their debut in nearby Belgravia in 2010.

Peggy Porschen’s new flagship location spans across two floors of rooms, including a ground floor consisting of The Café, The Lounge, The Salon and a lower ground floor housing The Chelsea Rose Room and Pink Peony Bar. All rooms are located through the immediate café area which homes a custom-made, five-meter-long, glass patisserie counter displaying freshly baked treats. 

Opening its doors with the café menu first, visitors can now explore the rooms and sample a whole range of cafes, cupcakes and confectionary as well as bespoke blend teas, coffees and champagne.  With 64 covers throughout the rooms, Peggy Porschen’s second Parlour will ultimately offer an all-day-dining experience to perfectly complement the sweet menu and pick up on the exquisite detail for which the brand is known. The full savoury menu will launch in spring / summer 2019 in line with phase two of opening.

Hannah Grievson, Commercial Property Manager at Sloane Stanley, commented: “Peggy Porschen embodies the essence of Chelsea; both the brand and our catchment represent opulence, charm and artistry. We’re so pleased that the brand has selected the King’s Road to expand upon their business and begin trading their evolved menu. The day-to-evening offering will suit the ever-bustling crowd of visitors to the King’s Road.”

Peggy Porschen, Creative Director of Peggy Porschen Group Ltd, added: “With its discerning, chic customer-base, the King’s Road is the ideal location to launch our second Parlour and full range of sweet and savoury delights. From morning coffee and pastries in the Café area through to lunch in The Salon and evening drinks at the Pink Peony Bar, come spring / summer visitors will be able to enjoy our full menu offering. We couldn’t think of a better location, than the iconic King’s Road, to unveil our seasonally adorned arches, in this prominent corner unit.” 

Savills and Miles Commercial represented Sloane Stanley. Peggy Porschen represented themselves.