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ACROSS
OUT NOW: NEW ISSUE “POLARIZATION IN RETAIL”
Enjoy reading this new ACROSS edition on polarization in retail.
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“RETAIL’S CORE FUNCTION IS CURATION”
The demands placed on brick-and-mortar retailers have intensified significantly: Experiences, clear positioning, and top-quality levels are no longer optional, but mandatory. “Only those who provide a sense of clarity stand a chance of survival", says Christoph Andexlinger, CEO of SES Spar European Shopping Centers.
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SUSTAINABLE BY DESIGN: HOW KAUFLAND IS FUTUREPROOFING ITS STORES WITH EDGE CERTIFICATION
EDGE certification is a key part of Kaufland’s bold plan to slash CO₂ emissions across its vast real estate portfolio. From triple glazing to heat recovery systems, Dominik Uhe, Head of Investor Relationship Management at Kaufland International describes how a data-driven approach is transforming Kaufland’s properties into models of green retail – and why Kaufland believes sustainability starts with the building itself.
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SOLAL AWARDS 2025 WINNERS ANNOUNCED AT AN INNOVATIVE GALA EVENT IN WARSAW
The winners of the 2025 Solal Marketing Awards were announced at an outstanding gala event at fashionable leisure venue Fabryka Norblina in Warsaw. The live event was the first celebration of the most effective and innovative marketing campaigns in the shopping center industry since the pandemic. A record-number of entries in eleven distinct categories were received, with finalists joining the event from countries right across Europe, Canada and South Africa.
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Embark on the Transformative Journey of Retail – ACROSS Study Tour to Dubai & Abu Dhabi 2025 /// November 26th to 28th
The Global Hub of Innovation: exciting shopping-places with unique store concepts and forward-looking ideas. The 4th ACROSS Study Tour takes us to the United Arab Emirates.
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The Future is Automated: Unlocking the Power of Marketing Automation at Shopping Centers
In today’s evolving retail landscape, marketing automation is no longer optional, it is essential. Shopping centers, once purely transactional spaces, are now transforming into dynamic destinations for experience, entertainment, and community connection. However, in a world in which consumers expect relevance, immediacy, and personalization, how can centers deliver consistent, high-quality engagement without overwhelming their marketing teams?
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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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TICKER

THE LATEST PLACEMAKING NEWS

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MAGAZINE

LATEST ISSUE

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DEVELOPMENT

PROJECTS, TRENDS AND STRATEGIES

Priscilla Tomasoa, Head of Marketing & Communications at Redevco (left), Beats per Minute (BPM) development project at Rue de Rivoli, Paris. /// credit: Redevco

126 RIVOLI – THE URBAN DEVELOPMENT LANDMARK OF PARIS

Redevco is transforming the iconic 126 Rivoli in Paris into a vibrant 13,000 sq m mixed-use space. Located on one of Paris’s main shopping streets, Beats Per Minute (BPM) aims to be a modern urban development landmark, combining environmental and societal goals and revitalizing the city.

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MANAGEMENT

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

Marcus Wild is a Member of the Executive Board of SPAR Group Austria /// credit: IMAGE: PETER OSWALD

ACTIVE PARTNERSHIPS WITHIN THE SHOPPING CENTER BUSINESS: WE HAVE TO BE OPEN TO ADDRESSING THE CORE AREAS OF SOCIETAL CONCERN

SPAR subsidiary SES – Spar European Shopping Centers and, more specifically, its responsible SPAR Executive Board Member Marcus Wild, the Founder and long-standing CEO of the company, are the pioneers of numerous innovations within the industry. While it is rooted in retail, that’s not the only reason why the company has always relied on partnerships – with retailers at its shopping centers and, more increasingly, with new players outside the traditional retail scene. As a result of a joint venture concluded in the summer, health parks will be operated by SES at selected shopping centers in the future. ACROSS Managing Director Reinhard Winiwarter spoke with Marcus Wild about the long-term benefits of such partnerships, their impact on the future of shopping centers, and why thinking outside the box is always worthwhile.

credit: umdasch the store makers

umdasch The Store Makers opens expansion of site in Litomyšl, Czech Republic

On 23 April 2025, after a construction phase of around one and a half years, umdasch The Store Makers celebrated the opening of its expanded production and office space at its Czech site in Litomyšl. The investment in additional capacity is an important step for the shopfitting company to strengthen its own production and versatile service portfolio in Europe.

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OUTLETS

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

Aerial view of Designer Outlet Krakow, March 2025. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Is Opening In May

Designer Outlet Kraków is set to open its doors in May 2025, bringing an elevated outlet shopping experience to one of Poland’s most vibrant and fast-growing regions. Strategically located to serve both the city of Kraków and the entire Lesser Poland area, this new destination promises exceptional style, value and convenience—all under one roof.

Montse Ortega is Head of Visual Merchandising & Experience at NEINVER. /// credit: NEINVER

THOUGHTFUL VISUAL MERCHANDISING TRANSFORMS OUTLET EXPERIENCES

Retail spaces must go beyond static displays and generic signage. Montse Ortega states that a well-executed VM strategy orchestrates movement, builds anticipation, and influences purchasing decisions. NEINVER’s Visual Merchandising & Experience expert explains how thoughtful Visual Merchandising enhances engagement, drives sales, and creates a shopping experience that customers want to return to.

Design of Vila do Conde Porto Fashion Outlet's extension in Portugal (left), and Johan Caspar Bergenthal, COO and member of the Executive Board at VIA Outlets (right). /// credit: VIA Outlets

“PERFORMANCE IS THE DECIDING FACTOR FOR OUR LEASING STRATEGY”

The focus is always on the success that can be achieved together: Johan Caspar Bergenthal spoke with ACROSS Magazine about the success factors driving VIA Outlets and the industry in general. In addition to the consistent growth generated by VIA Outlets’ 3R strategy, the former shopping center industry executive cites the close collaboration with brands, something he hadn’t experienced before during his time in the full-price retail world.

credit: Rioja Estate

GRANTHAM DESIGNER OUTLET VILLAGE: HIGH POTENTIAL DESPITE A SATURATED MARKET

With approximately 38 outlets, the UK is already one of the most saturated markets. So why do we think there is a need for a 39th? Giles Membrey, Managing Director of Rioja Estates Ltd, explains why his next project, Grantham Designer Outlet Village, will follow his company’s very successful blueprint for Malmö Designer Village.

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RETAIL

STRATEGIES OF RETAILERS

Rüdiger Dany, CEO of NEPI Rockcastle, is leaving his position in March 2026. /// credit: NEPI Rockcastle, Bellier

NEPI ROCKCASTLE CEO RÜDIGER DANY TO LEAVE COMPANY IN MARCH 2026

Rüdiger Dany, CEO of NEPI Rockcastle, the leading owner, operator and developer of shopping centers across Central and Eastern European markets and the third largest listed retail real estate company in Europe by value of assets, is leaving his position in March 2026.

credit: Shutterstock

Gen Z And Millennials Are Redefining The Global Wellness Market

To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. McKinsey’s latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in wellness subcategories.

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FOOD & BEVERAGE / LEISURE

LATEST TRENDS

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Italy — More than Moms-and-Pops Trattoria

Concepts like L’Osteria, BigMama, and Vapiano continue to thrive in the ever-evolving dining landscape. These establishments have profoundly influenced the fast-casual sector. Yet, amidst these recognizable names, there is a burgeoning number of Italian food and beverage chains emerging on the global stage, shares Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, in the latest article of his “F&B Insights” column.

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PROPTECH

RETAIL TECHNOLOGY

credit: NextRivet

Data Sharing Begins with the Right Mindset

Data exchange in the shopping center industry is still in its infancy, states David Blumenfeld, Co-founder of NextRivet. While the benefits of data sharing between landlords and tenants are obvious, retailers are not enthusiastic about giving their landlords more insight into their business. For efficient data sharing, an honest and good lease relationship is essential. In this interview, Blumenfeld explains why data sharing is so important, but it requires a change in collaboration. Landlords are in the driving seat when it comes to data sharing. They have to prove the value of the data before demanding anything in return. The value of data is always the driving force.

credit: MALLCOMM

DATA SHARING – PUTTING COMMUNITY FRONT AND CENTER

“First, ask why!” That is the most important piece of advice that Mark Bruce, Data & Insights Director at Kinexio — formerly Mallcomm — can give. As data begins to redefine the retail experience, a key question that we must ask ourselves is: “Why should we share data?”. To many the idea of sharing data is clouded with questions around how it will be used, and what the implications will be. However, as businesses shape and implement their data strategies, there is a real opportunity to use data for good, especially in the landlord-tenant relationship and in order to maximize ROI.

credit: Coniq

Data Sharing = Data Caring?

In today’s digital age, with AI advancing at an unstoppable pace, consumers are becoming increasingly aware of both the incredible power and the significant risks of sharing their data with businesses. As a global leader in CRM and loyalty solutions, Ben Chesser has seen, firsthand, the profound impact data sharing can have – not only on businesses but on customers as well.

credit: ROS Retail Outlet Shopping

HOW DATA DRIVES OUTLET CENTER PERFORMANCE

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.

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INVESTMENT

PLANS OF INVESTORS AND OWNERS

Rüdiger Dany, CEO of NEPI Rockcastle (left), Magnolia Park shopping center in Wroclaw, Poland (right). /// credit: NEPI Rockcastle

“GO INTO THE MARKET AND BUY NOW”

Well deserved honor: Rüdiger Dany, CEO of NEPI Rockcastle, received the lifetime achievement award at the prestigious 19th SEE Property Awards. This prize recognizes and celebrates Rüdiger Dany’s incredible 30-year career and his invaluable contribution to the real estate industry. In 2024, he continued to write his personal success story and that of NEPI Rockcastle. Probably no other company performed as well as NEPI in 2024. Reason enough to talk to Rüdiger Dany about the highlights of his company as well as current developments and challenges.

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EVENTS

WHERE THE INDUSTRY MEETS

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
Go to Special