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ACROSS
FREY and ROS Retail Outlet Shopping take over Designer Outlet Berlin
FREY and ROS expand their European footprint with the acquisition of Designer Outlet Berlin, setting the stage for an exciting new chapter in its growth and success as a leading premium outlet shopping destination in Germany.
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SPECIAL ISSUE “SHAPING SPACES: TOP PLACEMAKING PROJECTS OF 2025”
We present our Online Special “Shaping Spaces: Top Placemaking Projects of 2025”.
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Modernization of Innsbruck’s (Austria) first city-center mall begins: SILLPARK to become more modern, brighter and healthier
The approval of the planning permission has paved the way for the large-scale modernization of SILLPARK Innsbruck, to be implemented by fall 2026 while the center operates as normal and without impacting shop opening times. The construction work on the mall began a few days ago, with no restrictions for visitors.
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Designer Outlet Parndorf Further Strenghtens Its Position As A Leading Destination In Europe With Its 6-Million-Euro Investment For 2025
Designer Outlet Parndorf focuses increasingly on overall shopping experience, increased internationalization and a clear positioning as a tourist magnet. In 2025, 6.3 million euros will be invested for even more shopping highlights, optimal infrastructure and sustainable projects.
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Embark on the Transformative Journey of Retail – ACROSS Study Tour to Dubai & Abu Dhabi 2025 /// November 26th to 28th
The Global Hub of Innovation: exciting shopping-places with unique store concepts and forward-looking ideas. The 4th ACROSS Study Tour takes us to the United Arab Emirates.
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Data exchange in the placemaking industry: Is data-sharing equal to data-caring?
The exchange of data puts the tenant-landlord relationship to the test. While the advantages of data sharing are obvious, tenants in particular find it difficult to share relevant data. The main reason for this is a lack of trust in how this data is used.
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TICKER

THE LATEST PLACEMAKING NEWS

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MAGAZINE

LATEST ISSUE

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DEVELOPMENT

PROJECTS, TRENDS AND STRATEGIES

The renovated part of the KING CROSS building impresses with modern store concepts and the largest Decathlon store in Croatia. /// credit: KING CROSS Zagreb

KING CROSS Zagreb Opens State-Of-The-Art Mall

The renovation and modernization process at the KING CROSS Zagreb shopping center has reached a significant stage of development: on 27 February, the part of the mall that has been completely renovated and modernized in recent months while business operations continued reopened.

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MANAGEMENT

LATEST TRENDS IN ASSET AND CENTER MANAGEMENT

credit: Kaufland

TOP RULE OF KAUFLAND EXPANSION: THE QUALITY OF THE LOCATION IS DECISIVE

Kaufland’s success story is characterized by the balance between the advantages of standardization within a large group and regional integration. In an interview with ACROSS, Michael Hiese, Chief Real Estate Officer at Kaufland International, discusses the company’s growth strategy, his optimistic outlook, why location is more important than asset class, and what makes a Kaufland store truly distinctive.

credit: Kaufland

SHAPING THE FUTURE: HOW KAUFLAND IS DRIVING THE PROPERTY MARKET FORWARD WITH FLEXIBILITY AND PARTNERSHIP

Inflation, geopolitical crises, and a weakening economy have dominated the European markets for the past two years. While EU economic growth slightly increased in 2024, Germany, the largest economy, recorded a marginal decline. Despite persistent economic challenges, there are signs of cautious optimism: Slightly higher growth is expected in the EU in 2025, with strong momentum from the CEE and SEE regions, where countries such as Poland and Croatia are expected to achieve strong growth.

Ferlix von Saucken has been appointed as CEO of Colliers Germany. /// credit: Colliers

Colliers Appoints Felix von Saucken to CEO of Germany 

Felix von Saucken, current Head of Residential in Germany, has been promoted to CEO of Colliers in Germany, effective 1 March 2025, reporting to Davoud Amel-Azizpour, CEO, EMEA. Von Saucken will also become an equity partner in the business.  

Credit: WESTFIELD SHOPPING CITY SÜD

Westfield Shopping City Süd, Austria: At Its Best, a Shopping Center Is People’s First Port of Call

Westfield Shopping City Süd has a clear mission: The center, located on the border of the Austrian capital of Vienna, will continue to be transformed into a true destination that expands its expertise in terms of brands, gastronomy, and entertainment while striving for the highest sustainability goals. Zsolt Juhasz, General Manager of Westfield Shopping City Süd, and his team have recently taken significant steps. At the same time, however, they still see potential for development, particularly in the area of service. In an interview with ACROSS, he explains how modern shopping center development can work successfully and why the most critical task will be to attract customers to centers in the first place.

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OUTLETS

DEVELOPMENTS AND TRENDS IN THE OUTLET INDUSTRY

Credit: IMAGE: CHRIS IGWE INTERNATIONAL

“OUTLETS ARE A CRUCIAL PART OF THE BRAND’S DISTRIBUTION STRATEGIES”

Few sectors of retail real estate offer such interesting and exciting opportunities for a retailer or brand, coupled with year on year growth as the outlet sector does. It continues to evolve, across the globe, at differing speeds depending on region or country, but with consumers keen to enjoy the benefits it offers. While outlets remain crucial to brand distribution strategies, operators and retailers face opportunities and challenges as consumer behaviors shift.

credit: MAGDUS

THE HYBRIDIZATION OF OUTLET SCHEMES IS IN FULL SWING

«The goal is to offer facilities to transform outlet centers as “living centers” or “places of life” and to drive footfall, especially during all the week, » states Caroline Lamy, CEO of Magdus. In this interview, she gives an overview of the European Outlet market. This means that pure retail offers in outlets should also be combined with F&B and leisure offers, residential or health services offers – if it makes sense.

credit: Ken Gunn Consulting

NEW AGE OF INNOVATION DRIVES EUROPEAN OUTLET CENTRES

Retail outlet centres have seen a significant leap in retail and leisure brand growth in the past years with general sector growth set to continue, according to the Ken Gunn European Outlet Industry Review which ranks Europe’s top performing outlet centres and brands as well as the most improved.

credit: McArthurGlen

Frey Accelerates Growth In And Through The Outlet Segment – also with the signing of Designer Outlet Center in Berlin

2024 was another year of solid growth for FREY with a profit from recurring operations going up by 28,1 percent and a sales growth of almost 29 percent to 191.3 million Euros. The growth of the specialist in open-air shopping centers has made this impressive growth step especially since entering the outlet market with the acquisition of ROS Retail Outlet Shopping. An important part of the expansion strategy is the signing of Designer Outlet Center in Berlin for 230 million Euros.

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RETAIL

STRATEGIES OF RETAILERS

Primark's announced new store in Manhattan. /// credit: Primark

Primark to Proceed with US Expansion Plan

Primark-owner Associated British Foods plans to move on with the fashion retailer’s store rollout program in Europe as well as the US, despite current tariff uncertainties.

Christoph Andexlinger, Chairman of the conference-organizer ACSP, and CEO of SES Spar European Shopping Places, opened the summit, welcoming more than 130 participants from 14 different countries. /// credit: ECSP

ECSP Summit — A Platform To Give Voice To The European Retail Real Estate Sector

Under the motto “Creating beloved places – social, sustainable & successful”, the 2025 European Shopping Places Summit brought together leading experts in the retail real estate sector from 14 different countries to discuss how to make shopping places more sustainability-oriented, successful, and impactful on a social level, while giving voice to the different markets in Europe.

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FOOD & BEVERAGE / LEISURE

LATEST TRENDS

Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Italy — More than Moms-and-Pops Trattoria

Concepts like L’Osteria, BigMama, and Vapiano continue to thrive in the ever-evolving dining landscape. These establishments have profoundly influenced the fast-casual sector. Yet, amidst these recognizable names, there is a burgeoning number of Italian food and beverage chains emerging on the global stage, shares Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, in the latest article of his “F&B Insights” column.

Will Odwarka is the Founder and CEO of Dubai-based firm Heartatwork Hospitality Consulting. /// credit: Will Odwarka, ACROSS

Will´s F&B Insights: New Year of Hospitality Trends and Predictions

How are you doing with your resolutions? Still going strong, or already planning for the resolutions for next year? Its customary to look into my glass bowl at the beginning of a new year and predict the future of hospitality, new trends and what else is cooking in our industry and how it might impact the leasing and development efforts.

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PROPTECH

RETAIL TECHNOLOGY

credit: ROS Retail Outlet Shopping

HOW DATA DRIVES OUTLET CENTER PERFORMANCE

In today’s fast-paced retail landscape, data is no longer just a luxury – it’s the foundation for staying competitive and future-ready. At ROS Retail Outlet Shopping, we understand that success isn’t just about collecting data; it’s about how we use that data to address challenges, boost performance, and spark growth.

credit: Supernova

Gift Card Solution: “Giving SHOPPING CENTERS ANOTHER COMPETITIVE EDGE”

SmartGifty is a web-based gift card management solution, especially useful for shopping centers. Through this solutions shopping centers’ management or marketing department have complete access to all data for all shops and all centers in the chain. They can analyze a number of statistics to plan effective marketing activities and have control over the gift card stock. Supernova was one of the first clients of SmartGifty and Supernova gift Card is the most popular Shopping center. Supernova CEO Markus Pinggera talks about his experience with the solution.

Jurij Triller, CEO of Smart Octopus Solutions.

Shopping Center Gift Cards: Personalization Meets Profitability

Jurij Triller is the CEO of Smart Octopus Solutions. Together with a co-founder, he has developed a smart gift card solution that offers a closed loop to customers and partners, unlike comparable products. He talks to ACROSS about the advantages of being independent from a major player like Visa or Mastercard, what data insights he can ensure as a result, and why personalization and customization are key.

VPS technology in use at Singapore's Changi Airport. /// credit: HyperIn

HyperIn: Asia Leads the Way in AR Wayfinding

Across Asia, Visual Positioning System (VPS) technology utilizing augmented reality (AR) wayfinding is transforming how people navigate complex commercial spaces. From shopping malls and airports to mixed-use developments, digital navigation is evolving beyond static maps—offering real-time, interactive experiences through mobile devices.

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INVESTMENT

PLANS OF INVESTORS AND OWNERS

Justyna Bartosz is the Head of Leasing at NEPI Rockcastle. /// credit: NEPI Rockcastle

“CREATING PLACES WHERE PEOPLE ENJOY MEMORABLE MOMENTS TOGETHER – THAT IS THE UNDERLYING PRINCIPLE FOR ALL CHANGE AND INNOVATION.”

NEPI Rockcastle’s strong net operating income (NOI) growth of 13.5% in the first half of 2024 allowed the company to raise its forecast for full-year distributable earnings per share. Justyna Bartosz, the Group’s Head of Leasing, explains what makes the CEE’s retail and consumer world tick and why it is that NEPI Rockcastle and its tenants can’t pay enough attention to the buzzwords: experience, community building, and authenticity.

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EVENTS

WHERE THE INDUSTRY MEETS

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