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Will Odwarka is the Founder and CEO of Heartatwork Hospitality Consulting. /// credit: ACROSS, Will Odwarka

Will’s F&B Insights: Beyond Boundaries — THE GRASS IS GREENER ON THE OTHER SIDE!

Let’s take a quick glance beyond the borders of Europe, as many markets hold much more promise than we might think. As businesses contemplate the next steps in their growth strategies, the question arises: when will we see new store openings in countries like Iraq, vibrant dining establishments in Pakistan, and ventures marked with flags in Tanzania or Kenya? Furthermore, why do Bangladesh, India or Saudi Arabia often remain absent from many brands’ master development plans? After years spent in international development, attending countless business meetings and conferences, Will Odwarka, Founder and CEO of Heartatwork Hospitality Consulting, and Member of the ACROSS Advisory Board, presents a candid perspective on this matter: Our collective bias and judgment often deter us from exploring these promising markets.

credit: SES Spar European Shopping Centers, ACROSS

Place Of The Week — SILLPARK, Innsbruck, Austria

SILLPARK in Innsbruck, Austria, is undergoing an extensive modernization and redesign process. Owner and operator SES Spar European Shopping Centers is investing more than 30 million euros in the major “SILLPARK 3.0” project, which, along with a comprehensive architectural upgrade, will focus on the construction of an innovative health park in cooperation with Vinzenz Gruppe Service.

Gilbert Menassa, Global Head of Strategic Communications at MK Illumination (left), Angelo Bonello presenting TESSELLIS at Westfield London (right). /// credit: Charles Emerson, MK Illumination

MKXART DEBUTS IMMERSIVE PUBLIC ART TRAIL“HERE WE GLOW” AT WESTFIELD LONDON

In close collaboration with Westfield London, MK Illumination UK curated an immersive public art trail under MKxART’s debut project “HERE WE GLOW”, featuring two internationally acclaimed artists: Liz West (UK) and Angelo Bonello (Italy). By connecting Westfield with two of the most respected public art talents in Europe, MKxART helped to position the center as a cultural destination beyond retail.

Silvio Kirchmair, CEO of umdasch The Store Makers (left), "Kämmerei" in Düsseldorf, Germany (right). /// credit: umdasch The Store Makers, Art-Invest Real Estate

REDEFINING PLACEMAKING: INSIDE THE KÄMMEREI’S VIBRANT MIXED-USE CONCEPT

In “Kämmerei”, Düsseldorf has a prime example of how retail space can be combined with other concepts in a sustainable way. The former administration building is being carefully revitalized by umdasch The Store Makers to become modern mix of office, retail, restaurant and event space.

credit: shopreme, ACROSS

shopreme — The Scan And Go Solution

To quicken the checkout process for shoppers, shopreme’s Scan and Go helps customers scan products conveniently on their smartphone and pay directly in the app.

From left to right: Krzysztof Gaczorek, CEO of KG Group; Marek Koźmiński, Co-Founder of KG Group; Thomas Reichenauer, Co-Founder & Managing Director of ROS Retail Outlet Shopping; and Wojciech Pawłowski, Centre Manager of Designer Outlet Kraków. /// credit: ROS Retail Outlet Shopping

Designer Outlet Kraków Celebrates Grand Opening

With over 120 international and Polish fashion and lifestyle brands, a vibrant F&B offering and a prime urban location, Designer Outlet Kraków launched with a celebratory ceremony hosted by KG Group and ROS Retail Outlet Shopping—marking a significant milestone for premium outlet shopping in southern Poland.

Ortaç Özortaç, Partner at Weconsult (left), Florentia Village Istanbul render (right). /// credit: Weconsult

FLORENTIA VILLAGE – TURKEY’S FIRST LUXURY DESIGNER OUTLET DESTINATION

Florentia Village Istanbul is Turkey’s first luxury designer outlet combined with a modern full price retail park creating a unique hybrid retail concept. Located next to Istanbul Airport, the outlet aims to set a new benchmark for retail, leisure and entertainment in the region through its scale, accessibility, attention to detail, service and innovative dual-concept structure.

Markus Porvari, Founder and CEO of HyperIn, at EXPO 2025 Osaka. /// credit: HyperIn

Bridging Europe and Asia in Tech and Urban Sustainability

As Asia stands at a pivotal moment for sustainable development, Nordic Innovation was in the spotlight at EXPO 2025 Osaka, as well as SusHi Tech Tokyo 2025, with leaders and companies sharing ideas on how technology can make cities more livable, resilient, and sustainable. The events emphasized the importance of ESG (environmental, social, and governance) principles in shaping the future of urban development, from green infrastructure to inclusive economic growth.

Lars Jähnichen, Managing Director of IPH Group (left), "Das Gerber", Stuttgart, Germany (right). /// credit: IPH Group

„DAS GERBER“ – DIVERSITY THROUGH STRATEGIC VISION

“Das Gerber” in Stuttgart, Germany, stands for urban diversity, where retail, hotel, coworking, residential, doctors, daycare, leisure and gastronomy intertwine. The center’s transformation in the past years perfectly shows how strategic courage and partnership-based implementation can create an urban location with charisma.

Image: 123RF

Shopping Centers Of Today Are Important Leisure Destinations

In addition to its function as a supplier to the population, retail is increasingly taking on the role of entertainment. Concepts built around customer experience and gastronomy are now essential components of shopping centers, shows the latest shopping center report on Germany from the EHI Retail Institute.

Priscilla Tomasoa, Head of Marketing & Communications at Redevco (left), Beats per Minute (BPM) development project at Rue de Rivoli, Paris. /// credit: Redevco

126 RIVOLI – THE URBAN DEVELOPMENT LANDMARK OF PARIS

Redevco is transforming the iconic 126 Rivoli in Paris into a vibrant 13,000 sq m mixed-use space. Located on one of Paris’s main shopping streets, Beats Per Minute (BPM) aims to be a modern urban development landmark, combining environmental and societal goals and revitalizing the city.

Marek Noetzel, COO of NEPI Rockcastle (left), Promenada Mall, Romania (right). /// credit: NEPI Rockcastle

MAJOR EXTENSION OF BUCHAREST’S PROMENADA MALL – A BIG VOTE OF CONFIDENCE IN THE CEE ECONOMIES AND RETAIL MARKETS

NEPI Rockcastle is investing around 300 million euros in a 55,000 sq m GLA mixed-use (retail, offices, hotel) extension of the Promenada Mall in Bucharest and refurbishment of the existing shopping center. This represents by far the largest retail development currently underway across all Central and Eastern European markets and is on schedule to be completed by the end of 2026/early-2027.

credit: Freepik

Price Sensitivity And Brand Loyalty: Emerging Consumer Trends In Germany

Changing consumer habits, rising living costs, and a growing awareness of the right balance between price and quality have intensified competition for customers. A recent study by Statista focusing on Germany’s consumer market explores how consumers make purchasing decisions today, what influences their behavior, and which long-term trends are emerging.

Antoine Frey, CEO of FREY (left); Malmö Designer Village, Sweden (right). /// credit: FREY

MALMÖ DESIGNER VILLAGE – THE LARGEST PREMIUM OUTLET IN THE NORDICS

Malmö Designer Village is an upcoming premium outlet village in Löddeköpinge, Sweden, uniquely positioned to serve both Swedish and Danish markets. Now under the leadership of FREY Group (following the acquisition of the project from UK developer Rioja Estates in 2024), it marks FREY’s first outlet development and a significant expansion of its open-air retail portfolio. Over 3.8 million visitors within 90-minutes and 10+ million tourists fall within its reach, including the major population centers of southern Sweden and the Copenhagen metropolitan area. With all necessary planning permissions secured and no objections, construction began in mid-2024.

Thomas Reichenauer, Co-Founder an Managing Director of ROS Retail Outlet Shopping (left); Designer Outlet Berlin, newly acquired by FREY and ROS (right). /// credit: ROS Retail Outlet Shopping

Acquisition of Designer Outlet Berlin: Strategic Step for FREY and ROS to Become European Market Leaders

With the acquisition of Designer Outlet Berlin just last week, and the upcoming opening of ROS Retail Outlet Shopping’s new location in Kraków, Poland, the current projects under ROS and FREY are a testament to their vision as well as the segment’s potential. In an interview with ACROSS, Thomas Reichenauer, Co-Founder and Managing Director of ROS, goes into detail about their current high-profile projects on the outlet market, where they see further potential, and the advantages brought by the merger between ROS and FREY as they aim to become the market leaders in Europe.

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Shaping Spaces: Top Placemaking Projects of 2025
Across the globe, developers and architects are reimagining what it means to create “retail space.” The projects featured in this special edition, selected by leading industry experts, represent more than just successful developments; they are blueprints for the future of how we live, shop, and connect.
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