Credit: Hines
Ticker

Outlet Village Belaya Dacha and Outlet Village Pulkovo Sum Up Q1 2019 Results

Hines announced Q1 2019 performance results for Outlet Village Belaya Dacha and Outlet Village Pulkovo. Within this period, sales and footfall have increased along with new brands joining their pool of tenants.

Consumers’ interest in the outlet-shopping format continues to actively grow in throughout 2018-2019. This is confirmed by the results of existing projects in the market. In Q1 2019, Outlet Village Belaya Dacha in Moscow and Outlet Village Pulkovo in Saint Petersburg showed an increase in the main indicators—sales and footfall. During the first three months of the year, the Moscow’s outlet revenue increased by + 25% compared to the same period of 2018. Like-for-like indicators showed a growth of + 20%. Compared to last year, sales of Outlet Village Pulkovo increased by + 56% in January-March 2019, and in terms of like-for-like, the increase is + 23%.

These indicators are directly related to the positive dynamics of shopping malls’ footfall. In the first quarter of 2019, Outlet Village Belaya Dacha was visited by almost one million customers, which is + 17% more than in the first quarter of 2018. In the first three months of this year, St. Petersburg’s Outlet Village Pulkovo welcomed 400,000 guests. The number of visitors increased by + 49%.

New tenants

The opening of Outlet Village Pulkovo’s second phase continues to bring new tenants. During January-March 2019, six new boutiques such as Luisa Spagnoli, Babochka, Pop-Up Outlet, Monet, DIM and Naumi were opened at the outlet mall. As a result, 91% of the project is leased.  

In March 2019, Outlet Village Belaya Dacha inaugurated a new Food Hall restaurant concept with three different types of cuisine: Georgian, Vietnamese and Spanish. Along with that, BergHOFF boutique was opened in Q1 2019, bringing new offer for kitchen and cooking appliances. At the moment, 99% of the shopping complex is leased.

“The first quarter of 2019 has been extremely successful for our two Outlet Villages. In Saint Petersburg the key to our success is based on the uniqueness of our project in this city and the constant openings of new and exciting brands. While as for Outlet Village Belaya Dacha, the growth of +20% in our like-for-like sales just shows the huge potential of our Moscow project after seven years of its opening”, commented Antoni Gascon, director of retail operations at Hines Russia.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Close to 80% of Polish consumers shop at outlet centers

This is one of the main findings of the research carried out in Poland by Neinver together with the Polish research firm IQS.

ECE takes over management and leasing of Erlangen Arcaden shopping center

The shopping center accommodates over 90 shops on a sales area of 30.000 sq m.

Rowing themed foodcourt opened in Galeria Mazovia

The new food court was designed by vsf-creative and takes its theme from Płock Rowing Club, one of the oldest in Poland.

Andreas Mattner to stay at ECE until 2023

Mattner continues his work at ECE as Managing Director.

Construction of Galeria Chełm, Poland, progresses dynamically

The 17,500 sq m GLA shopping center will offer 55 commercial premises and over 550 parking spaces.

On June 13, the largest Shopping, Entertainment Centre in Baltic States in Estonia opened After Reconstruction

Linstow expanded Ülemiste shopping centre by 13,000 sq m of shopping and entertainment space, with most of the additional floorspace taken up by entertainment and food and beverage services.