Ticker

Outlet Park Szczecin with record-high number of visitors

Outlet Park Szczecin, owned by Echo Polska Properties, is the most popular outlet in Poland - in the first quarter of this year it was visited by 825,837 people – more than in case of other similar outlets. Average monthly footfall in Outlet Park Szczecin amounts to 290,000 customers.

“Increasing footfall results from our constantly enriched offer,” says Mariusz Machnicki, general manager at Outlet Park Szczecin. “Recently, we have opened Duka and New Balance stores. Late April, we plan to open Umbro store – a British sport clothing and footwear brand – which will occupy 135 sq m.”

Image: Echo Polska Properties
Image: Echo Polska Properties

Machnicki adds that another factor that makes Outlet Park Szczecin so attractive are its tenants’ offers – each week, one can find new, price-attractive proposals. “And this directly translates into higher revenue,” adds Machnicki. “In the first quarter of 2017, the revenue turnover grew 11%.”

So are marketing efforts – communicating attractive price offers by high-quality brands in a way that combines both traditional communication outlets and social media. Any regular shopping events, like “Half-Price Weekend” or “Price-less Saturday” attract customers not only from Western Pomerania or neighboring voivodships, but also from Germany or Scandinavia.

However, the owner of Outlet Park Szczecin admits that while average monthly footfall of 290,000 is something to be proud of, considering 2.9 million zone of influencecatchment area, Szczecin outlet still has huge growth potential. This is why, late 2016, EPP started to extend the outlet by 3,800 sq m with additional 20 stores. The opening is scheduled for this autumn.

Follow ACROSS on

Download

fb-art 150

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

McArthurGlen Opens Doors to Major £160 Million Shopping Destination Near Birmingham

McArthurGlen celebrates the opening of McArthurGlen Designer Outlet West Midlands, its major new £160 million fashion destination that is set to be the only stand-alone shopping centre to open in the UK this year.

Responding to the pandemic’s impact

How PropTech is supporting the opening and recovery of malls and the continued expansion of retail.

Webinar tip: MK Illumination, umdasch The Store Makers and Bartenbach present „Out of the dark–into the light”

April 23, 2021 at 10am. In this exciting webinar, participants gain fascinating insights on innovative lighting installations for retail.

ECSP Hosts First Members Assembly, Announces New Executive Board

ECSP is happy to announce that its first Members Assembly has taken place on 31 March 2021.

Neighborhood centers in Moscow’s suburbs see recovery in footfall

ADG group, a Russian development company, shared its results for the first quarter of 2021. As the government in Moscow has officially lifted restrictions and started free vaccinations, brick & mortar retail in Russia is on the road to recovery after the impact of the pandemic and ADG’s chain of neighborhood centers is poised to demonstrate strong dynamics.

Realm banks on F&B occupier growth with key appointment

Realm has grown its leasing team with the appointment of Caroline Helyer as leasing manager. Caroline will be working across several of Realm’s schemes – including Dalton Park, Milsom Place and Bedford Riverside – where she will be leading initiatives to secure new retail lettings and lease renewals, as well as enhance the customer shopping experience and F&B offering across the portfolio.