Dear Reader,
The year 2026 has begun under challenging circumstances. Political tensions have intensified further, and Europe finds itself navigating an increasingly complex and unfamiliar global order. In this environment, the task is clear: Europe must focus on its own strengths by building resilience, forging new partnerships, and decisively seizing emerging opportunities.
In many ways, these challenges mirror those facing the retail real estate industry and brick-and-mortar retail. Pressured by e-commerce, shifting consumer behavior, and evolving tenant demands, the sector has been tested repeatedly. Yet much like Europe itself, this is an industry unwilling to surrender. As this issue clearly demonstrates it is redefining its role with renewed confidence. Building on proven strengths and reaffirming its position at the heart of the cities as a central pillar of public life, culture, and urban vitality.
Rather than looking back with regret, the industry is taking up these challenges and looking forward with purpose. Sustainability requirements and new AI technologies are no longer perceived as constraints but as powerful foundations for long-term, resilient growth. The answer to changing consumer behavior lies in new concepts and offerings that respond to evolving expectations.
For this issue’s multi-article cover story, we examine both the theoretical framework and the practical realities of this transformation. Through a series of best-practice examples, we highlight the challenges faced and, more importantly, the decisive responses shaping the future of the sector. What emerges is a clear picture of an industry that refuses self-pity, drawing strength instead from clarity, self-confidence, and action.
This is not a time to lament. It is a time to refocus and to reshape our cities and our industry for a better tomorrow, grounded in enduring values.
Yours sincerely,
Reinhard Winiwarter
Publisher of ACROSS Magazine
Peter Sempelmann
Editor in Chief of ACROSS Magazine
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High-quality industry information is very important, especially in challenging times. Therefore, ACROSS will further expand its reporting, particularly in the online sector. You will find our publication dates for 2026 here. Benefit from our strong presence to further improve the positioning of your company.
