Credit: Julius Meinl am Graben GmbH/APA-Fotoservice/Rastegar
Food & Beverage / Leisure | Retail | Ticker

Newly umdasch shopfitted Julius Meinl on Vienna’s Graben reopened

After several months of renovation work, the traditional Viennese gourmet food store Julius Meinl on the prestigious Graben in Vienna presents itself in new light in the middle of the exclusive pedestrian zone.

umdasch The Store Makers was responsible for the shopfitting in line with a concept developed by the architects Bernhard Hamann and Christian Politsch. The result: an elegant delicatessen shop that delights gourmets and interior enthusiasts alike.

Credit: Julius Meinl am Graben GmbH/APA-Fotoservice/Rastegar

In the course of the reconstruction, the entire interior was updated and the staging of products was reconceptualized with an atmospherically pleasing result. Existing historical furnishing elements such as a former wooden pharmacy, wall panels, wood-veneered shelves, and the ceiling grid were integrated into the new design. “It is both an honor and a pleasure for us, as an Austrian shopfitting company, to have been involved in the redesign of this Viennese institution of indulgence,” says Silvio Kirchmair, CEO umdasch Store Makers.

Step by step to culinary heaven

A total area of 1,200 sq m on two floors was redesigned. The focus of the shop is the connection of the ground floor and the first floor with the help of a new staircase position. The elliptically curved, gold-colored staircase with brass handrail and a stair well is a central design element and a real eye-catcher in the store. Brass is a recurring material element in the new store concept. For example, it can also be found on the chandelier on the ground floor and adorns numerous pieces of furniture and handles. 

High quality standards

Matching the product standards, high-quality materials were used for the entire renovation. These include, for example, light and dark marble as wall and refrigerator cladding in the delicatessen departments, which was extended and adapted based on the existing stock. Old oak wood characterizes the furniture in the bread and pastries department and gives them their feel-good factor. Fresh products in particular play a major role in the reopened shop, so the meat and fish departments have been given a lot of space. On the ground floor, a café-bar, which also includes around 60 seats in the outdoor area, invites you to linger amidst the elegant ambience. Furthermore, valuable solid wood veneer furniture is present in various places in the new shop–it functions as a symbol of consistency, which Julius Meinl has embodied for over 150 years.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Titanium acquires Ozols shopping center in Riga

The asset was exited by KS Holding to Titanium Baltic Real Estate. The former shopping center Galerija Azur was acquired by the seller in 2016 and redeveloped over three years, then opened under the new name Ozols.

Coniq develops new loyalty programs for Reem Mall in Abu Dhabi

Coniq announced their partnership with Reem Mall (Abu Dhabi) to develop innovative engagement and loyalty programs for unique customer journeys backed by the latest data science, especially for the GCC market.

FCR buys 26, 000 sq m shopping center in Eisenach

FCR Immobilien AG has acquired a shopping center in Eisenach, Thuringia, with a sales area of approximately 26,000 sq m as part of the continuous expansion of its portfolio.

Debenhams.com opens first UK store in Manchester Arndale

Manchester Arndale announced that fashion retailer Boohoo has opened its first Debenhams.com beauty store at the center.

Trafford Center launches Tinsel Town outdoor experience for festive period

Manchester’s Trafford Centre created a festive outdoor experience with Tinsel Town, following the recent Summer Social and Spookfest events.

400th Primark store opens in Italy

Primark opened its 400th international store in Sicily (Italy) today, which now totals eight fashion outlets in their Italian portfolio.