New EAST SIDE MALL at the Berliner Mercedes-Benz Arena to encompass a wide range of sectors

On the east bank of the Spree in one of Berlin’s liveliest areas packed with tourists attractions and a high population and office density, FREO Group and RFR Holding GmbH are constructing the EAST SIDE MALL, which is due for completion by the end of 2018.

It will contain around 120 units covering 24,800 sq m of retail space and 6,200 sq m for restaurants. There are a further 2,770 sq m for a Fit X fitness studio, 4,700 sq m of storage space and 760 car parking spaces. Well over half of the rental spaces have already been let to international fashion retailers as well as classic local stores.

FREO Group and RFR Holding GmbH are relying on high-profile landmark architecture and a diverse range of shops and restaurants to complement the location’s specific characteristics.

There is plenty to entice visitors to do some window shopping thanks to several popular international fashion stores such as ZARA, which is taking around 2,700 sq m, Pull & Bear which will cover around 1,000 sq m, Intimissimi/Calzedonia, Deichmann, Rituals Cosmetics as well as jewellers and souvenir stores.

The varied cuisine available in the food court also offers people working in the area a huge choice between classic fast food and light bites of an Asian or vegetarian/vegan variety. The offer ranges from Kyoto Running Sushi (around 300 sq m) and Kenny’s (around 800 sq m) all the way to Hauptstadtburger, Lemongrass Buffet and immergrün.

Local residents’ needs will be met by a Rewe supermarket covering around 3,500 sq m, an ALDI discount store on around 1,300 sq m, health and beauty retailer dm on around 860 sq m and numerous other specialist retailers.

The EAST SIDE MALL is being built right next to the Mercedes-Benz Arena, just a few hundred metres from the world-famous East Side Gallery tourist destination which gets 3 million visitors a year.

The new district around the Mercedes-Benz Arena also consists of around 2,000 apartments, 18,000 office workstations, a number of hotels as well as attractions such as a 2,500-seat multiplex cinema, Music Hall and a 28-lane Bowling World.

Right opposite the EAST SIDE MALL is the busy Warschauer Straße station for underground and express trains, the main transport hub for the heavily populated Südkiez area in Friedrichshain.

With 18 months to go before the EAST SIDE MALL opens, 55 per cent of the units have already been let. Leases are being handled by two experienced retail experts: Fokus Entwicklung AG Duisburg (s.marinkovic@fokus-development.de) and CBRE, Berlin (andreas.malich@cbre.com).

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