Credit: Lion Farm Outlet
Ticker

New 52 acre Midlands outlet & leisure destination announced

The shopping offer will be a broad mix of outlet brands selling fashion, footwear, athleisure, health & beauty, homewares, jewellery and technology in an open-air environment.

Over 90 outlet stores, family-friendly leisure and fine foods are all part of the plans for Lion Farm, destined to be the UK’s 9th largest outlet centre by comparison goods spend potential, located just off J2 of the M5 serving a catchment that covers the West Midlands and beyond.  With 5.3m people less than an hour away by car, well served by public transport using train or bus and with user-friendly access for local residents via a comprehensive network of footpaths and cycleways, Lion Farm is truly accessible to all.

Different by design, Lion Farm will offer a whole-day-out destination for visitors of all ages with a fully-integrated shopping and leisure experience that is welcoming, memorable and fun. Intelligent design, reflecting the latest thinking and trends in outlet shopping, has not only focused on the needs of shoppers and visitors but also on the needs of retailers, leisure operators and the local community.  Built on a 52 acre site that provides 2.25 million square feet of usable space Lion Farm has been planned with sustainability in mind during the planning process, construction phase and for its future use by shoppers and visitors.

With plans for over 90 outlet stores offering big brands at outlet prices, shoppers will love to bag a bargain at Lion Farm, while enjoying the design of both the stores and the public spaces.  The shopping offer will be a broad mix of outlet brands selling fashion, footwear, athleisure, health & beauty, homewares, jewellery and technology in an open-air environment which nevertheless provides plentiful covered space. 

The 155,000 sq ft integrated leisure offer is designed for the whole family and includes a multiplex cinema, 20-lane bowling alley and an interactive, immersive, multi-activity entertainment centre for individuals, families and groups of all ages.  The multi-activity centre will offer experiences such as soft play, clip-and-climb, para-drop, aerial adventure, laser quest, escape adventure, Sega Interactive zone, and adventure golf. 

The on-site Tourist Information Centre will put the heartland of the Industrial Revolution and attractions such as the Black Country Living Museum firmly on the map and will introduce visitors to the array of attractions the area has to offer. The Community Hub, at the centre of the scheme, will enable and encourage the local community to engage with the scheme through both training initiatives and educational courses.

This development intends to deliver a BREEAM-accredited scheme with sustainability at its core and is on track to submit the initial planning application in Autumn 2019.

Sign up for our ACROSS Newsletter. Subscribe to ACROSS Magazine.

Ticker MORE

Multiplex operator CinemaxX extends rental contract in QUARREE Wandsbek by 15 years

Support from Union Investment during lockdown phases / Comprehensive cinema renovation planned for spring 2021 / Reclining seats that are adjustable at the touch of a button open up new dimensions of cinema comfort.

Hamleys set to join centre:mk for its first store in the region

centre:mk has announced that world-renowned British toy emporium, Hamleys, has selected centre:mk for its latest pop-up retail concept, bringing its unique brand to the region for the first time post lockdown.

Czech Republic: Reopening of shopping centres

The great majority of shopping centres should reopen on Thursday 3 December. The footfall and revenue figures show that customers have not given up on visiting shopping centres in the long-term perspective or changed their shopping habits dramatically. Following the reopening after the first wave of the corona crisis, both performance indicators grew again, and revenue even exceeded last year’s figures in a year-on-year comparison. The impact on footfall and turnover was lower in the second wave, with footfall slightly growing in recent weeks. Considering that Christmas is coming, we can expect customers to return to shopping centres quickly as soon as they are allowed to, resulting in an exceptional increase in footfall and revenue.

People in move

Recruitments, promotions and appointments...

SIGNA joins united nations global compact

SIGNA Prime and SIGNA Development are becoming participants of the UNGC. +++ Commitment to the UNGC’s model of sustainable development and ten universal principles.

St David’s Cardiff signs BoConcept as post-lockdown deals continue

The St David’s Partnership, owners of St David’s Cardiff, has announced the signing of Danish premium lifestyle and furniture brand BoConcept, with the brand set to launch a UK debut store concept in early 2021.