The application allows customers to use the benefits accumulated in any of the 15 shopping centers* in Romania–depending on their shopping preferences.
The new application is unique in the Romanian retail market but also in Europe and aims to offer customers access to benefits in the shopping centers in the group’s portfolio at local and European level. Romania is the first country in which the company launched the mobile application and in the near future SPOT will be implemented in the other eight markets in which the company operates.
The SPOT loyalty program was developed based on the results of a complex market study conducted by the company among mall customers. According to them, the most important aspects are the access to personalized benefits according to their shopping needs and preferences, the differentiation of rewards based on status–depending on the number of points accumulated–and a rewarding experience directly in the application.
Thus, by accessing the application, each shopping session in a mall will bring users loyalty points, with which they will have access to exclusive offers and benefits in any of the 15 NEPI Rockcastle malls in the country, depending the status achieved in the loyalty program. Users will benefit from discounts, personalized experiences, rewards and gifts or shopping vouchers applicable to a selection of partner stores.
“SPOT application is part of the group’s strategy to increase investments in technology, further consolidating the retail market, where we have expertise and can bring innovations in the area of shopping experiences. Romania, as the first market for the implementation and launch of the application was a natural choice, as here the pace of adoption of new technologies is faster than ever. We want to continue to be the main choice for modern consumers, through a series of strategically designed opportunities and benefits”, declared Alex Morar, CEO NEPI Rockcastle.
Loyalty program benefits
After downloading the application and creating an account, to earn loyalty points, customers simply need to scan the vouchers for each shopping session. As the points accumulate, the status of the application changes. One can access 3 levels: Select Spot (obtained by default upon authentication), Premium Spot and Elite Spot. Once the user reaches a new status in the application, it is valid for one year and can be accessed in all enrolled shopping centers. Users than have the opportunity to use their loyalty points to activate a complex range of rewards and special prizes.
*NEPI Rockcastle Group malls enrolled in the SPOT loyalty application: Mega Mall, Promenada Mall, Shopping City Sibiu, Promenada Sibiu, Shopping City Timișoara, City Park Mall Constanta, Brăila Mall, Shopping City Galați, Shopping City Târgu-Jiu, Severin Shopping Center, Shopping City Deva, Shopping City Piatra Neamț, Shopping City Satu Mare, Shopping City Târgu Mureș, Ploiești Shopping City.